Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal.
Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by the end of 2020. Currently, there are 4.3 million apps on the two most popular app stores, Google Play Store, and Apple App Store.
A crowded marketplace is just one of the reasons which make the conversion of onlookers into returning users, an extremely challenging task for app owners.
This webinar will teach how you can rise above the crowd in a saturated market
With millions of mobile apps available on different app stores, standing out is not easy, especially as user attention on mobile applications has become the hottest commodity.
How can you leverage data to make informed decisions for engaging and ultimately converting distracted customers?
Conversion rate measures an app’s effectiveness on the market, and it can guide you towards your goals.
Speakers
Client Success Manager, Netcore Cloud
Head of Digital, WSI Axon
Product Marketing Manager, Sterling Bank Plc
Managing Partner, Blake & Kemp
Acquisition Marketing Manager, QuickCheck
Learn how you can leverage data to make informed decisions for engaging and ultimately converting distracted customers.
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Sign up for our webinar to learn insightful conversion strategies to help your app get the attention it deserves and increase user satisfaction.
Client Success Manager, Netcore Cloud
With over ten years of experience in software development, web marketing, strategizing, and online promotion, Chukwudi specializes in helping brands implement omni-channel marketing campaigns to grow their businesses and increase their ROI. From email marketing and automation, to mobile app onboarding and engagement, customer journey analysis and optimization, user interaction and experience, to front and back-end website design as well as engagement and automation, Chukwudi understands versatility and efficiency and has carved himself a niche in the African business space.
Currently he is the Chief Marketing Officer for WSI Axon where he handles business development and strategic marketing for several high profile clients. He is also a leading Client Success Manager with global martech leader Netcore Cloud where he has been awarded best CSM Africa consecutively between 2018 and 2020.
He currently serves over 60% of Nigeria’s leading banks and is still actively blazing a trail across the African business sphere.
Head of Digital, WSI Axon
Kayode Abass is a seasoned marketing communications professional with 8 years’ experience in the industry, 7 of which he has spent in Digital marketing which puts him right at the beginning of the Digital Marketing awakening in West Africa.
He is the founder of Norlage Digital- a business that is focused on helping people navigate digital marketing through training and recruiting.
He joined WSI Axon in 2021 as the Account Director & Head of Digital Marketing, overseeing the several clients serviced by the business.
As the Head of Digital Marketing, Kayode has helped to strategically position several top brands digitally, including Wema Bank’s Alat, Coronation Insurance, Medbury Medicals, Naij.com (now Legit.ng), Dale Carnegie Nigeria, Kohinoor Luxury Restaurant & Lounge, amongst others.
Managing Partner, Blake & Kemp
Oluwapelumi is the Managing Partner at Blake & Kemp, a growth consultancy for businesses and also the current President of DigiClan Africa, the largest community of digital professionals in Africa with members across countries such as Nigeria, Ghana, Kenya, and others.
Acquisition Marketing Manager, QuickCheck
A passionate data-driven Marketing and Growth professional covering the AAARRR(Awareness,Acquisition, Activation, Retention, Referral, and Revenue. Responsible for business metrics such as CPA, CAC, Churn, LTV, etc. as well as overall marketing strategy.
Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.
Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.
Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.
Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.