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Analytics and Reporting

If you are investing money in marketing your business, you need to be tracking and measuring how well your marketing efforts are at delivering you leads and sales. We help you make sense of your analytics and campaign reports.

Reports gather data all in one place to make it useful

Reports gather data all in one place to make it useful

Compiling, organizing and comparing data means that you know exactly how well your campaigns are performing. We’ll help you get set up with effective ways to track data so that you can learn from it and be overwhelmed by it.

Analytics work behind the scenes

In order to optimize the performance of your digital marketing campaigns, you’ll need to know what to do with all of that data. We can help you with the tools needed to figure out what campaigns work and how to make them better.

Analytics work behind the scenes
Full stack analytics

Full-stack analytics keep you from missing opportunities

With our powerful set of capabilities, we can help you compare and analyze your marketing efforts to determine the true return on investment you’re getting for your budget and make tweaks accordingly.

Did You Know?

Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data:

6X

Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year

67%

67% of marketers believe speed to action is a primary benefit of using marketing analytics

46%

46% of marketers acknowledge that proving marketing ROI is the greatest challenge they face in the boardroom

90%

90% of US marketers segment data to better target and engage customers

We do more than just Analytics and Reporting

Having proper analytics and tracking set up for your digital campaigns is critical, but if you aren't targeting the right audiences, with the right messaging and optimizing your online properties for conversions then what's the point. If you want to see results from your digital efforts, you need to connect your analytics with your other digital marketing activities.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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Hello there, I'm Kayode
Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

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