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Drive Sales With PPC Management Services

Get everything you need (and nothing you don’t) with WSI's PPC management services, which offer a full-service solution to building, implementing, and managing a pay-per-click (PPC) campaign. Learn more about what our customizable pay-per-click management services include and how they’ve driven more than $100 million in revenue for our clients in 15+ years.

Target your customers using multiple dimensions

PPC audit

While carrying out a comprehensive PPC audit, your assigned account manager will analyze various aspects of your pay-per-click strategy, ensuring the effectiveness and health of your ad campaigns.

This includes assessing competitor ads, optimizing bids, evaluating advertising assets (such as images, landing pages, and ad copy), checking tracking mechanisms, and more. The findings from this audit will inform the development of a tailored PPC marketing strategy for your business.

Ad creatives

WSI's pay-per-click services offer a memorable experience for building, launching, and optimizing ad campaigns. As a full-service agency, WSI handles the entire process in-house, from setting up campaigns and designing graphics to writing ad copy, building landing pages, and creating audio or video ads.

This approach allows businesses to move quickly, outpace competitors, and launch engaging ads that effectively attract and convert their target audience. Additionally, clients benefit from avoiding the challenges of in-house design constraints and the uncertainties associated with hiring freelancers when utilizing WSI's PPC advertising services.

Bid management

WSI's PPC management services offer built-in bid management to eliminate wasted ad spend. This includes monitoring for fraudulent activity, optimizing bids for maximum ROI, and leveraging AI to meet monthly ad spends. The proactive bid management approach allows your team to minimize time spent on monitoring ad accounts and redirect focus towards more critical projects.

Did You Know?

Because it can be difficult to get rankings quickly through natural SEO, choosing to participate in paid search advertising can be beneficial. Here’s why:

80%

Google reports that search ads can boost brand awareness by as much as 80%

41%

On average, 41% of clicks go to the top 3 paid ads on the search results page

Top 3

PPC ads are one of the top three generators of on-page conversions

50%

Paid search visitors are 50% more likely to make a purchase than organic visitors

Speak with a WSI Expert today

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We look forward to chatting!

Let's talk PPC

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Let's talk PPC

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.