Paid Search Advertising
A paid advertising strategy allows you to immediately connect with people who are searching for your products or services. We can help you target your customers through a combination of paid search and SEO together.
Target your customers using multiple dimensions
Leveraging granular control over your marketing performance, paid searches allow you to reach target customers based on multiple dimensions including device, time, and location
More control over who finds your page
Even when your SEO game is stellar, you can sometimes find yourself ranking for keywords you didn’t even mean to. Paid search advertising allows you to have control over your ad copy to target your ideal buyer personas.
You don’t pay if they don’t click
If your ad captures thousands of impressions, you only pay if you actually get the clicks. This means that some people are probably seeing your company name and vital info, giving you exposure, and future recognition. But you only pay if the user actually visits your page.
Did You Know?
Because it can be difficult to get rankings quickly through natural SEO, choosing to participate in paid search advertising can be beneficial. Here’s why:
80%
Google reports that search ads can boost brand awareness by as much as 80%
41%
On average, 41% of clicks go to the top 3 paid ads on the search results page
Top 3
PPC ads are one of the top three generators of on-page conversions
50%
Paid search visitors are 50% more likely to make a purchase than organic visitors
We do more than just Paid Search Advertising
Having an effective PPC plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your paid search advertising.
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Speak with a WSI Expert today
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