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Topic: Search Results for: seo

What SEO does for Nigerian Businesses
Search Engine Optimisation
SEO for Banking and Financial Services to Boost Online Presence
June 30, 2023
| 10 minutes to read
In today’s digital age, establishing a strong online presence is essential for the success of any...
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What SEO does for Nigerian Businesses
Search Engine Optimisation
SEO for Banking and Financial Services to Boost Online Presence
June 30, 2023
| 10 minutes to read
In today’s digital age, establishing a strong online presence is essential for the success of any...
Read Article
Lead generation strategies
Lead Generation
11 Proven Strategies for Successful Lead Generation in Nigeria
June 07, 2023
| 6 minutes to read
Generating leads is a critical aspect of business growth and the Nigerian market is rife with lead-generation...
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Brand Revamp
Graphic Design
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
June 06, 2023
| 8 minutes to read
In today’s competitive business landscape, staying relevant and capturing the attention of your...
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Most Popular Articles About Search Engine Optimisation

The Best 10 Websites to Register your Domain Name
February 15, 2022
| 9 minutes to read
9 Marketing Strategies for Real Estate Businesses in Nigeria
February 08, 2017
| 5 minutes to read
Styling CSS box-shadow effects in 3 ways
March 23, 2022
| 6 minutes to read
The Dos and Don’ts of Email Marketing for Fintech Companies
March 19, 2023
| 17 minutes to read
5 Reasons why digital media marketing works in Nigeria
October 09, 2017
| 5 minutes to read
Enhance Customer Engagement
Content Marketing
4 Content Marketing Strategies to Boost Customer Engagement in the Fintech Industry
May 30, 2023
| 11 minutes to read
In a world driven by technological advancements and digital transformations, the financial technology...
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SEO and PPC for businesses
Search Engine Optimisation
SEO and PPC: Which is Better for Small Businesses in Nigeria
May 25, 2023
| 12 minutes to read
The ongoing debate between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) rages on, with small...
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Responsive website design
Website Development
Why Responsive Website Design is Critical for Digital Marketing Success
May 22, 2023
| 6 minutes to read
As businesses increasingly rely on their online presence to reach customers, having a well designed responsive...
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How to generate leads
Lead Generation
How to Generate Leads: 30 Tips That Will Help You Generate Leads Fast
May 16, 2023
| 2 minutes to read
Generating a consistent flow of new leads can be a daunting task. According to HubSpot, 61% of marketers...
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User-Generated Content
Social Media
10 Ways to Boost Social Media Engagement with User-Generated Content.
May 11, 2023
| 10 minutes to read
The era of User-Generated content is upon us! It has become a phenomenon that has disrupted the world...
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How to Create Effective Visual Content
Graphic Design
How to Create Effective Visual Content for Digital Marketing Campaigns
April 08, 2023
| 9 minutes to read
For your business to stand out from the competition and engage your audience during a marketing campaign,...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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