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Topic: Social Listening

Social media marketing
Social Media
Social Media Marketing 101: Driving more Leads Through Social Media
April 15, 2021
| 11 minutes to read
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
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Social media marketing
Social Media
Social Media Marketing 101: Driving more Leads Through Social Media
April 15, 2021
| 11 minutes to read
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
Read Article
Social Listening: Learn what people are saying about your Nigerian Business
Marketing
Social Listening: Learn what people are saying about your Nigerian Business
August 31, 2016
| 4 minutes to read
Social listening is about searching and monitoring the web app space to know what’s been said about...
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MARKETING AUTOMATION FOR LEADS AND SALES
Marketing Automation
Marketing Automation for Leads and Sales
June 07, 2016
| 5 minutes to read
The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A...
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Most Popular Articles About AdvertisingSocial AdsSocial MediaSocial Media Marketing

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social listening as a
Business Strategy
Social Listening as a Business Strategy
May 22, 2016
| 3 minutes to read
Over the past decade social media has increasingly consumed our lives as we have hit a point where we...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.