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Navigating the Digital Landscape

Marketing in the Banking and Fintech Industry

Are you ready to conquer the ever-changing digital landscape of the banking and fintech industry? Welcome to our comprehensive collection of ebooks designed to guide you through the intricacies of marketing in this fast-paced sector.

Discover the power of digital marketing and its immense potential to drive acquisition and ROI for banks and brands in the FinTech and financial services market. The book unpacks actionable, and data-driven strategies and insights on consumer behaviour, market dynamics, trend, opportunities, and many more.

Navigating the Digital Landscape Image

Did you know?

Digital marketing is the most effective way to increase ROI in the banking and financial services sector?
Here are the stats to back it up:

55.4%

Nigeria's population has access to the internet

91%

of financial customers between the ages of 18 and 34 trust online reviews.

80%

of customers prefer personalized online interactions with their financial service provider

65%

of consumers feel more connected to brands that have a robust presence on social media.

Download your FREE copies now and start Navigating the Digital Landscape with us!

Fintech is transforming the financial world, and successful marketing plays a pivotal role in its adoption and success. This ebook delves into the nuances of marketing fintech products and services, helping you reach your target audience effectively while navigating regulatory challenges.

Are you ready to embark on your journey into the digital landscape of banking and fintech marketing? Explore the latest trends, tactics, and marketing strategies to help your brand stand out from the competition. Get all the resources you need to propel your business to new heights and secure your place at the forefront of the financial industry's digital revolution.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.