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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed to engage potential customers...
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Importance of Local SEO for small businesses and how to set it Up
Importance Of Local SEO For Small Businesses And How To Set It Up
Introduction A robust online presence is indispensable for businesses...
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4 key digital marketing trends
Stay Ahead: 4 Key Digital Marketing Trends for 2024
Introduction The digital marketing landscape is constantly evolving,...
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Importance of Local SEO for small businesses and how to set it Up
Importance Of Local SEO For Small Businesses And How To Set It Up
Introduction A robust online presence is indispensable for businesses of all sizes. However, local...
4 key digital marketing trends
Stay Ahead: 4 Key Digital Marketing Trends for 2024
Introduction The digital marketing landscape is constantly evolving, and it’s crucial for businesses...
The cost of SEO in Nigeria: True Pricing Revealed
The Best 10 Websites to Register your Domain Name
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
9 Marketing Strategies for Real Estate Businesses in Nigeria
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
SEO ON-PAGE SEO AND WHY IT MATTERS
SEO: ON-PAGE SEO AND WHY IT MATTERS
In an ever evolving digital world, search engine optimization (SEO) has become crucial for any business...
Digital Marketing in the Nigerian Banking Industry
Digital Marketing in Nigerian Banks: Powering Growth from Clicks to Conversions
In the ever-evolving landscape of Nigerian banks, the synergy between digital marketing and growth has...
What SEO does for Nigerian Businesses
SEO for Banking and Financial Services to Boost Online Presence
In today’s digital age, establishing a strong online presence is essential for the success of any...
Lead generation strategies
11 Proven Strategies for Successful Lead Generation in Nigeria
Generating leads is a critical aspect of business growth and the Nigerian market is rife with lead-generation...
Brand Revamp
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
In today’s competitive business landscape, staying relevant and capturing the attention of your...
Enhance Customer Engagement
4 Content Marketing Strategies to Boost Customer Engagement in the Fintech Industry
In a world driven by technological advancements and digital transformations, the financial technology...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.