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9 Marketing Strategies for Real Estate Businesses in Nigeria

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.
9 Marketing Strategies for Real Estate Businesses in Nigeria

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

To be successful at marketing real estate in Nigeria (specifically commercial real estate), there is no one solution or “magical/immediate solution” to help individuals or teams grow their Nigerian businesses and/or sell their properties faster or better.

One must look at the whole picture and understand that “online marketing real estate in Nigeria” is not a single act or a strategy in and of itself but rather a complementary force to sales efforts and a key addition that both builds upon and enhances the core strengths of a sales team.

Most of the commercial leasing and sales teams within Nigeria are structured in such a way that marketing persons typically supports a commercial real estate broker or a team of brokers who then conceptualizes, carries out, and services both business development and property marketing strategies in order to assist with growing the business unit.

Here are 9 Marketing Strategies for Real Estate Businesses in Nigeria

Core abilities development

In an era of unprecedented lack of trust in financial institutions and financial services, it is important that a Nigerian real estate salesperson possess certain core abilities as a prerequisite to doing business in that they understand not just the products and services they are selling, but the environment in which they are conducting business, as well as the needs and wants of their customers.

9 Marketing Strategies for Real Estate Businesses in Nigeria

A Nigerian real estate salesperson must, at the very least, have the financial wherewithal, business acumen, and understanding of the legal landscape in Nigeria in order to handle a variety of multi-faceted, complex, and multi-party interactions both efficiently and effectively.

Promote your Value

Nigerian real estate sales professionals must focus on providing something of value, by gently asking the clients who love you the most to get the word out for you, and wait. Your value will sell itself, in time.” In addition to working hard and establishing a solid reputation, you can leverage your perception through public relations efforts, whether it be speaking at an industry event, writing a column for a local business journal, or sharing a case study that is relevant to the community’s economic development efforts.

Be consistent 

Consistency builds trust, whether it be producing a monthly newsletter, a quarterly report, a reoccurring event in your market, or always returning calls within a certain amount of time, establishing consistency in your approach to business will build trust over time: the foundation for solid relationships.

Create Goals Mindset

Successful entrepreneurs tend to create S.M.A.R.T. goals. This surely holds true for real estate professionals. By formulating goals that are specific, measurable, attainable, relevant to the business, and timely, S.M.A.R.T. goals are more fastidiously realized and achieved.

9 Marketing Strategies for Real Estate Businesses in Nigeria

Relationship Management and Development

This one speaks for itself. Whether your goal as a real estate professional is to sell more properties, represent more buyers, gain additional market share, or be a resource to the community at large – make sure you’re spending time formulating the types of relationships that lend themselves to accomplishing such objectives.

Leveraging other platforms

There are a variety of platforms (most notably hotel.ng, jumiatravels.com, jiji.ng) that work to promote your product and service offerings. By continuously monitoring the effectiveness of such platforms, you can adjust your usage of each service to meet the level that most effectively matches your business goals.

inbound marketing 

For brokers who rely on cold calling, direct mail, and newspaper advertising, the audience for such messaging is quickly dwindling.

Much more effective than an outbound marketing strategy is an inbound marketing plan where business flows in to you based on the information and resources you put out to the world so that people can find you, whether it be through establishing a blog or Twitter account, joining a specific LinkedIn group, or formulating a social media strategy in general.

Conclusion

In short, to be successful at marketing real estate in Nigeria, there are no shortcuts. Building a successful strategy requires taking a look at the whole picture; building a strong business requires hard work, critical thinking, and strong execution skills.

You must not only have the know-how, the strategic approach, and the appropriate team in place to actualize goals, but the alignment of sales and marketing efforts in order for the business to grow.

Above all, satisfying customer needs through a systematic approach to uncovering opportunity and effectively servicing requirements through a foundation of strong relationships is not only the most straight-forward, but sustainable approach to growing your business.

When understood and leveraged properly, marketing can work to amplify and increase the reach of such messaging to result in a simply unbeatable approach.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.