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Adaptive Search Engine Optimization

Even if you have the most attractive website on the internet, it’s useless if no one can find it. The way consumers are searching for information in changing constantly. Our AdaptiveSEO methodology helps your search rankings to evolve and grow over time – ensuring that your business is found by your target customers, today and tomorrow.

SEO ranking takes time

SEO ranking takes time

If a marketing agency is promising you immediate ranking results, they aren’t legitimate. True SEO ranking is a fully comprehensive strategy including not only keywords but also tags, backlinks, and the investment of time.

Keyword matching alone won’t cut it

Gone are the days of stuffing keywords into content to rank highly on search engines. More than just matching keywords and phrases, we can help you make sure your web content comprehensively answers the questions your target audience is asking.

Keyword matching alone won’t cut it​

Authority, expertise, and trustworthiness are critical

You already have these qualities with your customers. Now you need to have them with search engines as well. Make use of quality content, longer word counts, backlinks to reputable sites and other factors that prove you are experts in your field.

Did You Know?

Almost all businesses with an online presence rely on Google search engines to attract new customers. Here’s why you need to stay up to date with this marketing trend:

93%

93% of all web traffic is driven by search engines

70-80%

Between 70% and 80% of users ignore paid ads and use organic search results

75%

75% of SEO is actually off-page, through backlinks, social media, social signals, directories, and other practices

14.6%

SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads

We do more than just Adaptive Search Engine Optimization

Having an effective SEO plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your SEO.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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