Competitive Analysis
When you know who you are competing against, you level the playing field. An effective competitive analysis offers insight into the strengths and weaknesses of your business rivals. We can help drive your business by assessing the marketplace and finding you a competitive edge.
Identify your top ten competitors
Do you know who, or what, you are up against? Locally, nationally, or internationally, your competitors are out there. The more you know about your competitors, the better you’ll understand what it takes to beat them.
Understand your competitor's strategies
Reviewing a competitor’s content marketing, social presence, and SEO strategy can shed light on the marketing landscape of your industry and help highlight gaps you should be addressing in your own digital strategy.
Find room for improvement
Even your toughest competitor can provide you with opportunities to learn! If you feel like your business is successful, that’s when you should look to your competitors to determine if there’s a way to improve what you may be missing.
Did You Know?
The results of a competitive analysis can help you develop a plan for overcoming your competition. Consider the following stats about the value of conducting a competitive analysis:
87%
87% of companies say that their markets have become more competitive in the past three years
25
On average, most companies battle against 25 competitors
80%
80% of business have at least a part-time employee working on competitive intelligence
91%
91% of businesses see quantitative results from their competitive analysis efforts
We do more than just Competitive Analyses
Creating an informative competitive analysis is a great starting point, but you need to be able to put your research into action. If you want to strengthen your competitive advantage, you need to be thinking about the various digital marketing tactics you should be leveraging.
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