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Competitive Analysis

When you know who you are competing against, you level the playing field. An effective competitive analysis offers insight into the strengths and weaknesses of your business rivals. We can help drive your business by assessing the marketplace and finding you a competitive edge.

Identify your top ten competitors

Identify your top ten competitors

Do you know who, or what, you are up against? Locally, nationally, or internationally, your competitors are out there. The more you know about your competitors, the better you’ll understand what it takes to beat them.

Understand your competitor's strategies

Reviewing a competitor’s content marketing, social presence, and SEO strategy can shed light on the marketing landscape of your industry and help highlight gaps you should be addressing in your own digital strategy.

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Room for improvement

Find room for improvement

Even your toughest competitor can provide you with opportunities to learn! If you feel like your business is successful, that’s when you should look to your competitors to determine if there’s a way to improve what you may be missing.

Did You Know?

The results of a competitive analysis can help you develop a plan for overcoming your competition. Consider the following stats about the value of conducting a competitive analysis:

87%

87% of companies say that their markets have become more competitive in the past three years

25

On average, most companies battle against 25 competitors

80%

80% of business have at least a part-time employee working on competitive intelligence

91%

91% of businesses see quantitative results from their competitive analysis efforts

We do more than just Competitive Analyses

Creating an informative competitive analysis is a great starting point, but you need to be able to put your research into action. If you want to strengthen your competitive advantage, you need to be thinking about the various digital marketing tactics you should be leveraging.

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Let's talk about your competitors

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.