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Landing Page Optimization

Your website works as a tool to convert organic visitors into qualified leads. We’ll help you develop landing pages that are laser-focused, compelling and that motivate readers to take action.

Loading times matter

Loading times matter

It doesn’t matter how amazing your landing page is if no one sticks around to see it. Unless your landing page loads within a couple of seconds, potential visitors are going to get impatient and move onto something else.

Forms and CTAs

Just like getting a phone number when you ask someone out on a date, your company needs contact info in order to move further into the relationship. Forms and call-to-action buttons allow you to capture that coveted email address – but don’t get too personal too soon or you’ll scare them away!

Forms and CTAs
Testing to see what works

Testing to see what works

Testing, measuring and tweaking your landing page designs is critical to the success of your campaigns. We’ll help you determine what to improve and then show you how to monitor your results.

Did You Know?

Because so many companies are confused by landing pages, they don’t always use them effectively. Here are some eye-opening landing page stats:

16%

Landing pages should be free of navigation bars--but only 16% actually are

#1

Getting landing pages optimized is one of the top five B2B marketing challenges

75%

About 75% of businesses have trouble finding suitable expertise for landing page optimization

86%

Using videos on landing pages can increase conversions by 86%

We do more than just Landing Page Optimization

Having landing pages optimized for conversions is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your landing pages.

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Let's talk landing pages

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Let's talk landing pages

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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Hello there, I'm Kayode
Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

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