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WSI Axon

Paid Advertising
or

Organic Reach

Where Should You Start as a New Brand?

Speaker
Michael
Owatunde
Marketing Director, Zillenium
Speaker
David
Chima
Founder and CEO, Bondly HQ
Speaker
Chosen
Esiwe
Digital Marketing Head, WSI Axon
Moderator
Daniella
Ekeopara
Digital Marketing Specialist, WSI Axon

What to Anticipate

WSI Axon experts are gathering to discuss the comparison between Paid Advertising and Organic Reach, providing valuable insights for both start up brands and established industry figures.

The speakers will lead a deep dive into real-world case studies and exemplary campaigns, offering attendees an opportunity to glean inspiration and avoid common pitfalls.

Additionally, engaging in interactive Q&A sessions with seasoned speakers promises personalized guidance, refining attendees' marketing approaches to suit their specific needs.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.