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#TGIIF Masterclass (Part 7)

Personalization In Practice: Machines and People

In this masterclass we will discuss the following:

  • Creating segments that matter.
  • Measuring the Performance of your content styles.
  • Identifying customers for up-selling and cross-selling.
  • Winning Strategies/Losing Strategies.
  • Amplifying your efforts through Automation and AI.

Imagine Mercedes Benz doing a promotion campaign in Nigerian University campuses for the latest version of the C Class. No matter how good the campaign is, results would most likely be unsatisfactory. Choosing the right audience will save you some time and money.

Selling to the right products to the wrong customers is bad business. New fields have emerged in the business of data. Product recommendations, Sentiment analysis and churn analysis.

A tough market means the user has to be engaged at the right time or his attention would be stolen by your competitors. Even worse, it costs money to keep engaging a user who is in the wrong customer profile. Some businesses can achieve huge ROI by determining a product that their existing customers would love.

How do you achieve this? We will be discussing about that in our last edition of the TGIIF Webinar.

Missed the last webinars? Click the button below to watch the recording.

Browse the masterclass schedule below:

Week / Day

1 – July 2nd

What Customers Really Want – The Personalized Economy

Week / Day

2 – July 9th

The Future of Personalization for Brands

Week / Day

3 – July 16th

How Personalization can Drive Acquisition Campaigns

Week / Day

4 – July 23rd

Website Personalization Hacks

Week / Day

5 – July 30th

Mobile App Personalization Hacks

Week / Day

6 – Aug 13th

Rule-based Personalization

Week / Day

7 – Aug 20th

Personalization In Practice: Machines and People

About Netcore Cloud

Netcore is a global Martech product company that helps brands create amazing digital experiences with a range of products that help in acquisition, engagement, and retention. The first and leading AI/ML-powered marketing automation and customer engagement platform, Netcore Cloud, was established in 1997 by Rajesh Jain, an internet pioneer. Today Netcore Cloud is revolutionizing the way marketing & product teams engage with the consumers.

Netcore has been present in Africa for the past 5 years serving 50% of the banks in Nigeria and 100+ African clients in South Africa, Kenya and Ghana. Major businesses like e-commerce stores, insurance companies, financial institutions and payment solution providers trust Netcore to deliver an omnichannel marketing experience to their customers.

At Netcore Cloud, we believe your customers deserve “Intelligent Customer Experience” to every consumer across all the digital touchpoints. Experiences that are contextual, personalized, and delight to your customer.

Claim your seat for this webinar

Meet the Speakers

Adeyemi Oshundiya

Head, ALAT Products & CLM


Oluwatayo Alofun

Head of Digital at Interswitch Group

Nisham Chhabra

Regional Vice President Africa, Netcore Cloud

Chukwudi Nwokike

Client Success Manager, Netcore Nigeria/Africa

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.

Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.