Many companies and businesses have not fully understood how to make email marketing work in their business. New technology and more online activities have made…
Ecommerce email marketing is a critical part of any business. What are customer’s expectations when they receive an email from your store? How do you…
Data is raw facts and figures. However, insights (the reasoning and logical connections we make from data) make email marketing come alive. Tayo Alofun Interswitch’s…
Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years:…
Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish…
