Menu Close

Topic: Email Marketing

Email Marketing for Fintech Companies
The Dos and Don’ts of Email Marketing for Fintech Companies
It’s no news that the fintech industry is bringing in huge innovations at an accelerated rate. For instance,...
Read Article
Email Marketing for Fintech Companies
The Dos and Don’ts of Email Marketing for Fintech Companies
It’s no news that the fintech industry is bringing in huge innovations at an accelerated rate. For instance,...
Read Article
Writing Better Emails
23 Tips For Writing Better Emails In Your Email Marketing Campaigns
Whether you are a marketer who is looking at writing better emails, growing your email list, and increasing...
How to make Email Marketing work
How to make Email Marketing work: A comprehensive user guide
Many companies and businesses have not fully understood how to make email marketing work in their business....

Most Popular Articles About Email Marketing

No posts found
Lead generation strategies
11 Proven Strategies for Successful Lead Generation in Nigeria
Generating leads is a critical aspect of business growth and the Nigerian market is rife with lead-generation...
Read Article
Brand Revamp
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
In today’s competitive business landscape, staying relevant and capturing the attention of your...
Read Article
Enhance Customer Engagement
4 Content Marketing Strategies to Boost Customer Engagement in the Fintech Industry
In a world driven by technological advancements and digital transformations, the financial technology...
Read Article
SEO and PPC for businesses
SEO and PPC: Which is Better for Small Businesses in Nigeria
The ongoing debate between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) rages on, with small...
Read Article
Responsive website design
Why Responsive Website Design is Critical for Digital Marketing Success
As businesses increasingly rely on their online presence to reach customers, having a well designed responsive...
Read Article
How to generate leads
How to Generate Leads: 30 Tips That Will Help You Generate Leads Fast
Generating a consistent flow of new leads can be a daunting task. According to HubSpot, 61% of marketers...
Read Article

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

Open chat
Hello there, I'm Kayode
Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

Please tell us your name, and how we can help you today.