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Topic: Online Marketing Strategy

Sales: Effective-ways-to-create-a-sales-funnel
Effective Ways To Create A Sales Funnel To Sell Your Training
After the successful Sales funnel workshop held early this year, we decided to put up a post to let you...
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Sales: Effective-ways-to-create-a-sales-funnel
Effective Ways To Create A Sales Funnel To Sell Your Training
After the successful Sales funnel workshop held early this year, we decided to put up a post to let you...
Read Article
Common marketing mistakes to avoid
Why Digital Marketing Will Not Work For You
A prospect once sent correspondence on how Do-It-Yourself marketing techniques have suddenly started...
Digital marketing skill acquisition by Ngozi Odukwe wsiaxon
10 Best Digital Marketing Courses
Digital marketing skill acquisition is key to relevance in this Digital Age. The very essence of digital...

Most Popular Articles About Online Marketing StrategyUncategorised

Building a Proper Online Marketing Ad Campaign in Nigeria
digital marketing strategies To Beat Your Competitors
8 Innovative Digital Marketing Strategies To Beat Your Competitors
As a business, it is important to maintain your position in the market and stay ahead of your competitors A...
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online-marketing
Top 6 Online Marketing Strategy for Business Owners
It is no news that online marketing plan is essential for every organization that aims at reaching millions...
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6 Online Lead Generation Best Practices For Local Businesses
6 Online Lead Generation Best Practices For Local Businesses
If you are a business owner struggling to find qualified leads, you are not alone! Many business owners...
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PPC for Online Lead Generation Strategy
4 reasons why PPC is still vital to your Online Lead Generation Strategy
Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering...
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Complete Actionable Marketing Tactics to Drive Sales in Nigeria
Complete Actionable Marketing Tactics to Drive Sales in Nigeria
Are you looking at increasing traffic and sales o your business and online store? Well, if you’re...
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Mobile Marketing for real estate business in Nigeria
Mobile Marketing for Real Estate business in Nigeria
Mobile marketing for real estate agents is fast becoming standard practice for agents and brokerages...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.