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Topic: Social Media Optimization

Mistakes Social Media Marketers Make
Social Media
5 Mistakes Social Media Marketers Make
February 02, 2023
| 5 minutes to read
Increased brand awareness was cited as the primary goal of social media marketing by 90% of the firms...
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Mistakes Social Media Marketers Make
Social Media
5 Mistakes Social Media Marketers Make
February 02, 2023
| 5 minutes to read
Increased brand awareness was cited as the primary goal of social media marketing by 90% of the firms...
Read Article
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Digital marketing strategy
Four Great Tools To Help Improve PPC Ads
November 08, 2019
| 4 minutes to read
Every digital marketer wants to reach the top position on the search engine results. However, if you’ve...
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Facebook engagement strategy Ngozi Odukwe wsiaxon.com
Social Media Optimization
13 Simple Tips to Improve Your Facebook Engagement
January 21, 2019
| 7 minutes to read
Have you wondered why some of your Facebook posts generate so many comments and others don’t? Or thought...
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Most Popular Articles About Social MediaSocial Media MarketingSocial Media Optimization

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Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your ecommerce business is important towards growing a proper social media strategy for your nigerian business.
Social Media
Social Media Checklist For Your Ecommerce Store in Nigeria
March 31, 2017
| 2 minutes to read
Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your...
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social media optimization for dentists
Social Media Optimization
Social Media Optimization: Effective strategies to accelerate dental practice growth
March 24, 2017
| 7 minutes to read
Your essential social media platforms. Think of social media platforms as your online marketing toolbox....
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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