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5 Mistakes Social Media Marketers Make

Feyi Akisanya

Mistakes Social Media Marketers Make

Feyi Akisanya

Increased brand awareness was cited as the primary goal of social media marketing by 90% of the firms polled. However, a lot of companies have failed to see the intended results from their social media marketing initiatives. You can make a lot of errors while starting a social media marketing strategy.

Here are five mistakes social media marketers make that you should never make: 

  1. Having no strategy for using social media
  2. Posting More or Posting Less to Increase Engagement and Reach
  3. Not using analytics software or tracking analytics
  4. Not utilizing various content formats
  5. Creating Accounts on All Platforms

Having no strategy for using social media

A strategy is essential to getting more out of any marketing campaign. To receive the return you want, you must have a successful strategy. It’s crucial to first identify and prevent common errors when developing a social media strategy.

One common error made by social media marketers is failing to fully comprehend the platform they are using and the audience they are trying to reach. This may result in unsuccessful marketing campaigns and a lack of interest from potential clients.

Additionally, social media marketers could blunder by not being genuine and open in their communications and relationships with clients. To establish credibility with their audience and foster trust, marketers must maintain an authentic presence on social media, which is a personal and interactive medium.

Without a strategy and analysis, it is impossible to expect any business to succeed in the modern world. You must study the facts to determine what steps to take or what kinds of strategies might be successful.

Fortunately, getting your hands on data is not as challenging as it once was. Today, you can quickly and simply obtain the information you need. All you have to do is look for the appropriate tools. There are many research studies available, and several technologies are available that can give you performance information in real-time.

Failure to thoroughly comprehend and interact with their target audience is another mistake social media marketers could make. The demographics, interests, and habits of the audience you are attempting to attract should be investigated and understood to produce campaigns and content that is beneficial to them.

Overall, having a thorough understanding of the platform and target market, continuously reviewing and adjusting strategies, and being genuine and open in all conversations are essential for success in social media marketing.

Related: 23 Tips For Writing Better Emails In Your Email Marketing

Posting More or Posting Less to Increase Engagement and Reach

One of the most important social media errors most accounts make is being “post-happy,” or either sharing too much or too little content. How much content posting is therefore too much and how little is too little?

The recommended practice for Instagram is to post at least once a week and at least twice weekly. It’s crucial to provide material that is unique to each channel. For instance, you could wish to post your business cards with your audience on Linkedin, but it might not make sense to do so on Instagram.

Related: Defining and Clarifying Your Value Proposition In Your Copy Headline

Not using analytics software or tracking analytics

Your social media marketing strategy manual needs to be a dynamic resource. You must continue to make it better. But to do this, you must first be able to recognize how your prior deeds have affected you.

The actionable insights will show you what you’ve done in the past, and the outcomes will aid in your future planning. To comprehend vital marketing insights and evaluate your social media success, find a reliable tracking analytics solution.

You will be in a better position to develop targeted marketing strategies and raise the caliber of your brand if you keep an eye on your statistics.

Not utilizing various content formats

Another issue is that most small businesses don’t use a variety of content types for their social media platforms.

A sound social media strategy calls for a variety of content, including photographs, videos, and blog articles. The best method to do this is to post content while paying attention to your social KPIs and insights. For instance, if your firm benefits from high-quality content, add videos to your social media pages.

Related: How Good Design Can Affect Your Digital Campaign

Creating Accounts on All Platforms

Your social media marketing campaign’s performance is not inversely correlated with the number of channels you employ. Choose the social media activities that best suit your demands after defining your social KPIs.

Have a B2B company; perhaps stick to LinkedIn and Twitter. 

Reddit and Quora are great resources for gathering market research for a product.

Want to share some quick guides? Some networks, like Tiktok and Instagram reels, can help you get in touch with your audience more quickly.

If you find that you are unsure about how to proceed on social media for your company, you should see a social media marketing expert which is where we (WSI AXON) come in.  We have professional Social media marketers who ensure they do not make these 5 mistakes social media marketers, also use social media sites to advertise a business’ products. They frequently make use of websites and apps like Facebook, Instagram, Twitter, and TikTok to communicate with existing clients, attract new ones, and promote new goods and services.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.