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Bridging the gap between products & customers through #personalization

Friday March 19, 2021

12:00 - 1:00 PM WAT

Ever wonder the difference between website marketing and social media marketing? Well, it is Personalization. As your company has various products, so do different customer interested vary among your products.

So how do you ensure that each customer gets to see what they have interests in? The answer is Website Personalization.

Website Personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires.

In this webinar, you’ll learn:

Claim your seat for this webinar

Chukwudi Nwokike

Client Success Manager, Netcore Africa

He has worked with brands from different sector of the economy who are willing to leverage on internet Technology to increase their revenue. In addition, clients who are dependent on internet revenue for survival dependent on him to deliver an optimized campaign that would give maximum ROI.

Funmilayo Falola

Head Marketing and corporate communications, Wema Bank

An outgoing and passionate marketing professional seeking to improve customer experience. Funmilayo has hands-on experience in brand management, advertising, public relations and event management. Her passion for effective communication and natural drive for success motivates her to deliver high-quality work

Ajibola Olayiwola

Head Marketing, Konga

Ajibola is a career marketing professional with over 8 years experience working on big global brands at the biggest media agencies in Nigeria like Bytesize (aff. Starcom Mediavest Group) and Algorithm Media (WPP/Group M). He previously led the digital discipline for WPP/Group M (Mediacom, Mindshare, Maxus) in Nigeria and a few sub-Saharan Africa markets.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.

Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.