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Topic: Pay-Per-Click (PPC) Marketing

Inbound Marketing PPC
How To Use PPC To Drive More SEO Traffic To Your Website
PPC campaigns are a great way of driving quick results but its not the only way digital marketers can...
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Inbound Marketing PPC
How To Use PPC To Drive More SEO Traffic To Your Website
PPC campaigns are a great way of driving quick results but its not the only way digital marketers can...
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online-marketing
Top 6 Online Marketing Strategy for Business Owners
It is no news that online marketing plan is essential for every organization that aims at reaching millions...
PPC for Online Lead Generation Strategy
4 reasons why PPC is still vital to your Online Lead Generation Strategy
Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering...

Most Popular Articles About Digital marketing strategyPay-Per-Click (PPC) MarketingSearch Engine Optimisation

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pay per click for dentists
4 Strategies for maximizing PPC performance for dental practices
Dental practices, like many other small businesses, can benefit greatly from adding PPC advertising into...
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pay-per-click
PAY-PER-CLICK (PPC) to improve your marketing
Pay-per-click advertising can sometimes be overlooked as the more expensive or less trusted alternative...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.