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PAY-PER-CLICK (PPC) to improve your marketing

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.
pay-per-click

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

Pay-per-click advertising can sometimes be overlooked as the more expensive or less trusted alternative to search engine optimization, but the truth is, the resulting benefits from pay-per-click marketing are more instant and better to find than SEO.

Here are five (5) great reasons why a pay-per-click campaign can help you achieve your online marketing goals:

  1. Accurately monitor your conversion rates

Set up correctly a pay-per-click campaign, can track which search phrases are driving the most conversions, enabling you to make instant improvements and achieve a return on your advertising budget.

With so much data and information at your disposal, you should definitely be monitoring the conversion rates of your PPC campaigns. If a keyword is delivering lots of traffic and a reasonable amount of conversions, you’ll know to continue bidding on it. However, if a keyword isn’t sending very much traffic or isn’t converting any visitors into customers, you can feel comfortable in removing that phrase from your campaigns.

  1. Generate data to inform your SEO strategy

Getting immediate feedback on which search phrases are most effective will give greater focus and direction to your long term SEO strategy, saving you time and resources by avoiding the less fruitful search terms.

Using the data you got from monitoring your conversion rates you can begin to shape and inform your long-term SEO strategy. If there are any low-cost high-value terms that are converting many of your website visitors into customers then you should be targeting those terms organically as well.

  1. Reach new audiences instantly and efficiently

Pay-per-click advertising provides an excellent vehicle to get you in front of new audiences or to try new markets with immediate effect and super focused, such as running a 2 hours lunch time campaign over five days.

pay-per-click-marketing

PPC is an extremely agile marketing tactic. On a whim, you can decide that you want to target a new, secondary audience because you have a hunch they might be interested in your products or services. Once you determine some keywords that are relevant to both this audience’s interests and your brand, then you can run a short campaign to gauge the reaction and behavior of this new group of potential customers.

  1. Learn more about your online competitors

The right pay-per-click tracking programs can help improve your ad campaign by monitoring your competitors such as analyzing keyword selections, bid levels, ad updates and special offers.

Did you know that right now, there’s information floating around that could tell you which of your competitors are running more successful campaigns than you? By analyzing keyword selections and bid levels, monitoring ad updates and crafting better special offers, you can once again launch your business ahead of its competitors.

  1. Target your customers anywhere

As well as reaching new audiences from search results, a pay-per-click campaign allows you to target customers using Display ads and Remarketing enabling you to create follow up offers or seasonal campaigns to target previous conversions.

In addition to reaching new target groups via search results, PPC campaigns provide you with the opportunity to retarget previous website visitors or converted customers. This enables you to create additional offers and even seasonal campaigns, which gives these interested visitors a chance to purchase your products or services.

In conclusion, as online trends develop, advertising opportunities like pay-per-click are providing innovative ways for businesses to reach new customers while making a real return on investment

Contact a Pay-Per-Click Expert

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.