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Topic: Competitive Analysis

Defining and Clarifying Your Value Proposition In Your Copy Headline
Defining and Clarifying Your Value Proposition In Your Copy Headline
Creating a headline that communicates your value proposition is a key part of any successful marketing...
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Defining and Clarifying Your Value Proposition In Your Copy Headline
Defining and Clarifying Your Value Proposition In Your Copy Headline
Creating a headline that communicates your value proposition is a key part of any successful marketing...
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Bing Ranking Factors for Nigerian Websites in 2016
Bing Ranking Factors for Nigerian Websites in 2016
There’s a new Bing update that Nigerian websites and companies need to know about. Mozilla released...
50 Google Ranking Factors for Nigerian Websites
50 Google Ranking Factors for Nigerian Websites
Ranking on Google is absolutely important for any business, especially if you want to be seen on the...

Most Popular Articles About Competitive AnalysisContent Marketing

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pay-per-click
PAY-PER-CLICK (PPC) to improve your marketing
Pay-per-click advertising can sometimes be overlooked as the more expensive or less trusted alternative...
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Mobile web design
10 reasons to redesign your Website
The technology is developing at the speed of light, and along with it, web and consumer behavior. Likewise,...
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Google Analytics Goal Setting
Google Analytics Goal Setting: A Guide For Nigerian Businesses
Many Nigerian small businesses have no idea how they track their online statistics, most people just...
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SEO WSI Success
7 steps to certain SEO success
Increasingly search engines are doing a good job of delivering trustworthy, relevant results when people...
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SEO advice straight from Google
Continuation of SEO advice straight from Google
Advice Straight from Mountain View (Google Headquarters) All of the foundational SEO strategies we’ve...
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SEO advice straight from Google
SEO advice straight from Google Part 1
It’s easy to understand why website owners get confused about how to improve the results from their digital...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.