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benefits of using google my business
How to utilize the power of Google My Business for your brand
Google My Business is an online tool that helps you to create and manage your business listing on Google...
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benefits of using google my business
How to utilize the power of Google My Business for your brand
Google My Business is an online tool that helps you to create and manage your business listing on Google...
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Leveraging on omnichannel marketing
Leveraging Omnichannel Marketing To Increase Customer Lifetime Value
Chukwudi Nwokike, Client Success Manager at Netcore Solutions gives an understanding of omnichannel marketing’s...
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Email Marketing Tips to Boost Your Customer Acquisition
Data is raw facts and figures. However, insights (the reasoning and logical connections we make from...

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Content marketing
How to Create a Content Marketing Strategy That Converts
Consumers convert when they’re ready. It’s that simple. But a content marketing strategy enables you...
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5 Most Annoying Trends in Web Design to Avoid in Your Website
5 Ways To Grow Your Business Through Website
How would you feel increasing your profit by 500% within the next three months? Excited right…....
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Call-to-action
5 Tips To Help You Optimize Effective Call-To-Action
A new year is here and you need to up your game to achieve your desired goal. You shouldn’t be...
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Why You Should Focus More On Facebook Ads In 2020
Facebook advertising is the most cost effective any brand should focus on because it is cheaper compared...
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Blockchain-trends-influencing-the-future-0f-social-media-marketing-blog-post
BLOCKCHAIN TRENDS INFLUENCING THE FUTURE OF SOCIAL MEDIA MARKETING IN NIGERIA
Social media technology has taken over the world for the past decade and in Nigeria, it has become the...
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Sales: Effective-ways-to-create-a-sales-funnel
Effective Ways To Create A Sales Funnel To Sell Your Training
After the successful Sales funnel workshop held early this year, we decided to put up a post to let you...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.