Consumers convert when they’re ready. It’s that simple. But a content marketing strategy enables you to be there at the moment a prospect decides to buy. Strategy often separates the content marketing winners from those who never manage to reach their audiences.
With a strategy in place, you’ll know the following:
- Which keywords to target
- The voice to use in your content
- When to mention your product
- How to deliver a slam-dunk call to action
You don’t just want people to read your content. You want them to take the next step
We’ve created a step-by-step guide you can follow to make sure you’re reaching as much of your audience as possible.
Step 1: Research Target Keywords
When someone types a search string into Google, they use keywords even if they’re not aware of it. You have to figure out what keywords will appeal to searchers.
Step 2: Find Related Keywords
You don’t want to rely exclusively on a single keyword. To help Google understand your content, mix in related keywords.
Ubersuggest can help. Just keep typing in keywords related to your topic and writing down related keywords that would make sense to your audience.
Step 3: Design a Spreadsheet For Each Topic
Create a master spreadsheet you can use as a template. That way, you can copy it for each piece of content you create.
Step 4: Outline the Content You’ll Create
An outline helps you organize your ideas and structure your article so it provides maximum impact, both for SEO and for readers.
Step 5: Create a Draft of Your Content
Each piece of content starts in draft form. You can use Microsoft Office, Google Docs, or any other program with which you’re comfortable. Alternatively, write your drafts in WordPress or your preferred content management system.
Step 6: Design a Publication and Promotion Schedule
You can decide how often you want to publish your content. Consistency matters more than frequency.
Step 7: Conduct Influencer Outreach
When you mention people or brands in your content, reach out to them and ask them to share your content.
Step 8: Set Aside Time for Internal Linking
Internal linking helps your content rank better in the SERPs and keeps people on the page.