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5 Ways To Grow Your Business Through Website

5 Most Annoying Trends in Web Design to Avoid in Your Website

How would you feel increasing your profit by 500% within the next three months? Excited right…. remember social media isn’t the only available option to showcase your products and services to buyers/audience. You can get clients/customer through social media but it goes a longer way and more comfortable using a website because you tend to get more traffic and goods/products can be shown in large quantity on website.

You tend to get higher traffic when you use a website, you can easily monitor your growth and as well know where your traffic is coming from or what they prefer to see and best time to post. Having a website alone will not bring you customers, but optimizing your website to attract your target audience and convincing them you can solve their problems will definitely increase your business revenue every-time.

Here are 5 ways to Attract Customers through your website and also increase your Business Revenue.

1) Your Website Should Have A Good User Experience

Have you been to a website in 2016 that looks like it was designed in 1997? That is as a result of poor user experience design. The Visual Appeal of your website is very important in building trust with your prospect. Your Brand will be assessed by the way your website looks. You may be a big company offline but if your website is not properly designed, your online audience will view you as a small business based on the look of your Digital Brand.

 2) Your Website Should Be Search Engine Optimized

Whenever I intend to make use of some products and services, I make use of the internet for research. For example, if I intend to rent a new apartment in Maryland Lagos, I will Google “Apartment for rent in Maryland Lagos”. If your prospect Google the services or products you offer, will your business website be listed by Google? If you Google Digital Marketing Companies in Nigeria, WSI Axon is listed on the first page. We do receive loads of inquiries from those that find our business through Google and other search engines. We have converted some of these prospects to customers just because our website is search engine optimized thereby receiving Free customers from Google without paying a dime on advertisement (How cool is that :)). One of your priorities in 2020 is to ensure you’re receiving FREE customers from search engines like Google, Yahoo and Bings without spending a dime on search engine advertising.

 3) Your Website Should Have A Lead Magnet

Lead Magnet is simply a system where you ask a website visitor to submit their name,  email address and phone number in exchange for information. The information could be free eBook, Report, Discount, Audio, Video, Consultation or whatever you believe your prospect will find Valuable. According to research, email marketing is still the best way to convert a prospect to customer.

4) Your Website Should Have A Blog

According to Hubspot, an Inbound Marketing Agency; A company that blog  receive 67% more leads than those that do not. Search Engines like Google also rank blogs higher than normal static website. Having a blog on your corporate website is one of the best decisions you will ever make. Blogging project you to be a Thought Leader in your field and prospects naturally want to do business with thought leaders. When you blog about the products and services you offer, your prospect will see you as an expert in your field and people love to deal with experts.

6) Your Website Should Be Mobile Responsive

The number of people accessing the internet through their mobile device has surpassed that of computers. If your website was designed for computer screen alone, you’re missing the opportunity with your mobile prospects. I don’t spend much time on a website that is not mobile responsive. If a higher percentage of online users access the internet through their mobile device and your business website is not mobile responsive, don’t you think you will be missing lots of business opportunities? It’s time to ensure your website is mobile responsive in order to convert your audience using mobile devices into customers.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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