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How to utilize the power of Google My Business for your brand

benefits of using google my business

Google My Business is an online tool that helps you to create and manage your business listing on Google Maps. It is a free service that provides you with several benefits.

Google My Business helps improve your ranking in search results, making it easier for customers to find you. It also enables you to respond to reviews, add photos, and update your business information. Setting up and optimizing your Google My Business listing can improve your visibility and reach on Google, attract more customers. And ultimately grow your brand.

This section will provide insights into how you can use the power of Google my business for your brand.

What are the benefits of using google my business?

Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. Some benefits of using Google My Business include:

  1. Improved visibility and accessibility for customers
  2. Enhanced local search results
  3. Increased customer engagement
  4. Easy to use
  5. Enhanced data and insights
  6. Improved search engine optimization (SEO)
  7. Enhanced brand awareness

  1. Improved visibility and accessibility for customers: By creating and verifying a Google My Business listing, businesses can make it easier for customers to find them online and get important information such as their location, hours of operation, and contact details.
  2. Enhanced local search results: Google My Business listings often appear at the top of local search results, which can help businesses attract more customers searching for the products or services they offer in their area.
  3. Increased customer engagement: With Google My Business, businesses can respond to customer reviews and questions, which can help improve their reputation and build trust with potential customers.
  4. Easy to use: Google My Business is easy to set up and manage, and you can access it from any device with an internet connection. It makes it a convenient and user-friendly tool for businesses of all sizes.
  5. Enhanced data and insights: Google My Business provides businesses with valuable data and insights about their listing, including how customers interact with their listing and how they found it. It can help businesses better understand their customers and make informed decisions about their marketing strategy.
  6. Improved search engine optimization (SEO): Google My Business can help improve a business’s SEO by providing Google with more information about the business, which can help the business rank higher in search results.
  7. Enhanced brand awareness: By creating and maintaining a Google My Business listing, businesses can create a more consistent and professional online presence, which can help improve their overall brand awareness and reputation.

Overall, these benefits of using google my business can help businesses improve their online presence, attract more customers, and build stronger relationships with people who are already familiar with their brand.

How do I set up my listing?

Setting up a Google My Business listing is a straightforward process that can benefit businesses of all sizes. Here is a step-by-step guide on how to set up a Google My Business listing:

  1. Go to the Google My Business website and sign in with your Google account. If you don’t have a Google account, you will need to create one.
  2. Click on the “Add a business” button and enter your business’s name, location, and category. If your business has multiple locations, you can add them all at once using the “Add multiple locations” option.
  3. Verify your business’s location. It is an important step that helps Google confirm that your business is located where you say it is. Google will send you a verification code by mail or phone, which you will need to enter on the Google My Business website to complete the verification process.
  4. Fill out your business’s profile. It includes adding a description of your business, your contact information, your hours of operation, and any other relevant information you want to share with customers.
  5. Add photos and videos of your business. It can help customers better understand what your business looks like and what you offer.
  6. Monitor and respond to customer reviews. Google My Business lets customers leave reviews of your business, which can help improve your reputation and build trust with potential customers. It’s important to monitor your reviews and respond to questions that customers may have.

Following these steps, you can create a professional and engaging listing that will help you stand out from the competition. And connect with more people in your local community.

How do I optimize my listing?

Optimizing a Google My Business listing can help businesses improve their online presence and attract more customers. Here are some tips for optimizing a Google My Business listing:

  1. Verify your listing: Ensure that your business’s information is accurate and up-to-date; verifying your Google My Business listing is essential. Verification also helps ensure that only authorized business representatives can change the listing.
  2. Complete all information fields: Fill out all the information fields in your Google My Business listing, including your business’s name, address, phone number, website, hours of operation, and services offered. Providing accurate and complete information can help customers find your business and make informed decisions about visiting or contacting you.
  3. Use keywords and categories: When filling out your Google My Business listing, use keywords and categories that accurately describe your business and the products or services you offer. It can help your business appear in relevant search results and make it easier for customers to find you.
  4. Add photos and videos: Google My Business allows businesses to add images and videos to their listing. It is a great opportunity to showcase your business, its products or services, and its unique features. Adding photos and videos can help your business stand out and attract more customers.
  5. Respond to reviews: Google My Business allows customers to leave reviews about your business. It’s important to monitor and respond to these reviews promptly and professionally. Responding to reviews can help improve your business’s reputation and build trust with potential customers.

By verifying your listing, providing complete and accurate information, using keywords and categories, adding photos and videos. And responding to reviews, you can make your business more visible and accessible to potential customers.

What are some other Google My Business tips and tricks?

There are many tips and tricks for optimizing your Google My Business listing. Here are a few to consider:

  1. Ensure your business name, address, and phone number are consistent across all online directories and listings, including your Google My Business listing. It helps improve your search engine visibility and makes it easier for customers to find your business.
  2. Include relevant keywords in your business name and description to help customers find your business when they search for those keywords on Google.
  3. Keep your business hours and other information up to date on your Google My Business listing. It helps ensure that customers can easily find and contact your business.
  4. Add photos and videos to your Google My Business listing to give customers a better idea of what your business looks like and what you offer.
  5. Encourage customers to leave reviews on your Google My Business listing. Positive reviews can help improve your business’s visibility and credibility.
  6. Use Google Posts to share updates, special offers, and other important information with your customers. This feature allows you to add text, images, and videos to your Google My Business listing.

In conclusion, optimizing your Google My Business listing is an important part of any online marketing strategy. By ensuring your business information is accurate and up-to-date. By using relevant keywords, adding photos and videos, and encouraging customer reviews, you can improve your visibility. And make it easier for customers to find and connect with your business. 

Additionally, using Google Posts can help you share updates and special offers with your customers, further improving your online presence. Taking the time to manage your Google My Business listing can pay off in increased visibility, customer engagement, and, ultimately, business success. While you enjoy the benefits of using google my business.

Do you require a professional consultation on how to set up and utilize the power of google my business for your business, we’re always here to help; click here

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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