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Why You Should Focus More On Facebook Ads In 2020

Modupe Ogundiran

How to get $0.01 on Facebook Ads for Nigerian Advertisers

Modupe Ogundiran

Facebook advertising is the most cost effective any brand should focus on because it is cheaper compared to any other form of advertising (Traditional or Online marketing). The targeting options are more precise and you can target based on any region or gender you want.

You are making a huge mistake if you are not leveraging on Facebook advertising for your brand, the reach is wider and customers spend alot of time on Facebook. The platform has million of users daily and they can easily convert to your customer if you feed them the right content.

Here are some reasons below on why you should focus more on Facebook advertising in 2020:

Facebook advertising is fast

Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.

Facebook Advertising is the cheapest form of advertising

Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.

Facebook advertising increases brand awareness

Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.

Facebook advertising increases revenue, sales, and leads

Facebook advertising is not a myth. It actually drives revenue, sales, and leads. Below is a screenshot of a business that spent $519.87 in Facebook ads and generated $1,557.50 in sales. On average, they spent $3.42 per conversion.

Your customers spend most of their time on Facebook

Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

Facebook advertising is the most targeted form of advertising

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

Facebook advertising is measurable

There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with.

Incase you need help on how to run your Facebook ads, we are available to help out. Simply contact us via the email on our website.

 

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.