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Topic: Email Marketing

Email Marketing for Fintech Companies
The Dos and Don’ts of Email Marketing for Fintech Companies
It’s no news that the fintech industry is bringing in huge innovations at an accelerated rate. For instance,...
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Email Marketing for Fintech Companies
The Dos and Don’ts of Email Marketing for Fintech Companies
It’s no news that the fintech industry is bringing in huge innovations at an accelerated rate. For instance,...
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Writing Better Emails
23 Tips For Writing Better Emails In Your Email Marketing Campaigns
Whether you are a marketer who is looking at writing better emails, growing your email list, and increasing...
How to make Email Marketing work
How to make Email Marketing work: A comprehensive user guide
Many companies and businesses have not fully understood how to make email marketing work in their business....

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Ecommerce Email Marketing
A GUIDE TO ECOMMERCE EMAIL MARKETING
Ecommerce email marketing is a critical part of any business. What are customer’s expectations...
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Email Marketing Tips to Boost Your Customer Acquisition
Data is raw facts and figures. However, insights (the reasoning and logical connections we make from...
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Email Marketing Tips
10 Best Email Marketing Tips For Sales
Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one...
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Email Marketing Ideas to Generate More Leads and Sales
5 Email Marketing Ideas to Generate More Leads and Sales
Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile...
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online-marketing
Top 6 Online Marketing Strategy for Business Owners
It is no news that online marketing plan is essential for every organization that aims at reaching millions...
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3 tips for healthy, high performing e-newsletters
3 tips for healthy, high performing e-newsletters
Most digital marketers send a periodical e-digest or newsletter to keep current and prospective customers...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.