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How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)

Goodluck Idowu

How-to-write-a-winning-SEO-proposal

Goodluck Idowu

Learn how to craft a winning SEO proposal with our insightful blog post. Download our free SEO proposal template PPTX for a comprehensive guide today!

What is an SEO proposal?

An SEO proposal is a sales document that SEO agencies, freelancers, and consultants use to convince clients to purchase their SEO services.

An SEO proposal contains your proposed solution to a client’s problem, the methods you plan to use to solve it, timelines, case studies, and other details a client may need to make a decision.

The primary objective of an SEO proposal is to demonstrate to potential clients that the service provider possesses the expertise and capability to deliver favorable outcomes aligned with the client’s goals.

Beyond showcasing competence, an SEO proposal also functions as a legal contract, safeguarding the interests of both the service provider and the client in the event of unforeseen circumstances or disputes.

Why are SEO proposals important?

An SEO proposal is important because it is the last factor that determines whether a client considers you for their business. 

Here are some reasons why an SEO proposal is important:

  1. The SEO proposal proves your expertise and understanding of the client’s needs.
  2. It helps communicate a good SEO strategy
  3. An SEO proposal sets you apart as an expert from competitors.
  4. An SEO proposal provides chances for upselling and cross-selling additional services.

Download our Free SEO Proposal Template 

SEO-Proposal-template

Do you want access to an SEO proposal that has won several contracts for several consultants and our agency? Look no further.
Our SEO proposal template offers a comprehensive blueprint to help you win your next SEO client.

What does this SEO proposal template include?

  1. Introduction: Introduce your agency, highlight what sets you apart, and showcase your extensive experience in achieving outstanding SEO results for brands.
  1. Client Analysis: This is where you demonstrate your understanding of the client’s business with an in-depth analysis. Here are some things that need to be in this section: 
    • Understanding their business problems and goals
    • Researching their website
    • Personalizing the proposal
    • Completing in-depth competitive analysis
    • Understanding the target audience, which will inform the keyword research
  1. Proposed Strategy: Propose your solution strategies based on your audit findings and share additional relevant service offerings. 
    Here are some potential solutions you can include in your SEO proposal:
    • Outline your proposed SEO strategy tailored to the client’s needs and objectives.
    • Specify the SEO services you’ll provide, such as keyword research, on-page optimization, technical SEO, link building, content creation, and performance tracking.
    • Clearly define the goals and objectives of the SEO campaign, such as improving search engine rankings, increasing organic traffic, and driving conversions.
    • Explain the rationale behind your strategy and how it aligns with the client’s business goals.
  1. Deliverables: Outline the deliverables included in your SEO packages so your client knows what to expect from you on a monthly basis.
    For example, if you are recommending content creation for their website, let them know how many pages or blog posts they should expect each month and what conversion rates they can expect.
  1. Project Timeline: SEO is a gradual process, often overlooked by many. Ensure your SEO proposal template includes a timeline, allowing the client to understand the expected timeframe for results.
  1. Pricing: After presenting your value proposition and how you can assist the client, it’s time to discuss finances.
  1. Case Studies/Testimonials: Include case studies or testimonials from previous clients to showcase your past successes and the results you’ve achieved.
  1. Terms and Conditions: Define the terms and conditions of the agreement, including payment terms, cancellation policies, and confidentiality clauses.
    Clearly outline the scope of work, responsibilities, and obligations of both parties.
    Include any legal disclaimers or limitations of liability to protect your interests.
    Ensure that the terms and conditions are fair, reasonable, and compliant with applicable laws and regulations.

Tips for an effective SEO Proposal

So let’s say you’ve got some new prospects lined up to whom you want to pitch your SEO services.
All you need is a solid sales proposal that’ll help you outline your SEO services in an outstanding way. 

We’re going to give you some amazing tips to make your SEO proposal effective and ideal.

  1. Initial consultation: Before diving into drafting your SEO proposal, initiate an in-depth discussion with your prospects to understand their specific needs and objectives.
  2. Initial research: Conduct thorough research based on the information provided by your client to gather insights and tailor your proposal accordingly.
  3. Build a customizable SEO proposal: We’d suggest you find every other opportunity to make your SEO proposal template customized as per your prospect’s specific needs.
    Offer them specific strategies and tricks that will help them accomplish their goal.
  4. Include case studies: With SEO services, buyers sometimes need help to understand how your services fit their situation or the problems they are facing.
    A well-written case study is a story that talks about how your services have improved one of your customer’s businesses and made a positive impact on their business growth. 

Ultimately, putting together a successful SEO proposal demands a thoughtful strategy that clearly demonstrates your knowledge, grasp of the client’s requirements, and suggested remedies.

By adhering to the advice laid out in this manual and making use of the complimentary template example included, you can simplify your sales efforts, captivate prospective clients, and enhance your prospects of clinching significant SEO ventures.

It’s crucial to tailor your proposal to the individual needs of each client while upholding professionalism and coherence throughout the documentation.

With a meticulously crafted SEO proposal, you can spotlight your unique value proposition and distinguish yourself amidst stiff competition, thereby fostering success for both yourself and your clients.

Frequently Asked Questions

What are the key components to include in an effective SEO proposal template?

An effective SEO proposal should include sections such as an introduction, client analysis, proposed strategy, deliverables, timeline, pricing, case studies and testimonials, terms and conditions, next steps, and contact information.

How often should I update my SEO proposal template to ensure its relevance?

It’s advisable to update your SEO proposal template each time you use it for a new client or proposal. This ensures that it remains current and tailored to each client’s unique needs.

Can I find free SEO proposal templates online?

Absolutely! There are many free SEO proposal templates online, including this excellent one from us at WSI AXON. You can fully customize it to suit the needs of you and your client.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.