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Digital Marketing Strategy



For this Digital Marketing Strategy you will get a very well detailed document containing:

  • An analysis of your current digital marketing strategy to give you a clear understanding of where your business stands right now
  • Defined goal for your business during the course of the campaign
  • A clear roadmap for achieving these goals monthly
  • Buyer personas and a sales funnel mapping out your customer journey – from lead generation to sales. 
  • Actionable strategies for content, SEO, social media and email marketing. These strategies will be best suited for your business.
  • 30 minutes virtual consultation session to review your new digital marketing strategy


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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.

Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.