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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
Top 9 Virtual Phone Number Providers for Small Businesses
Styling CSS box-shadow effects in 3 ways
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Best 10 Websites to Register your Domain Name
The cost of SEO in Nigeria: True Pricing Revealed
Marketing tips that increase conversion
5 Marketing Tips That Will Help You Increase Your Conversion
Marketing could be tricky at times and if you don’t get it right then you might be off the radar....
Digital Marketing Strategies For Building Your Brand In 2019
5 Digital Marketing Strategies For Building Your Brand In 2019
Building a brand online is both an art and a science. On the one hand, what makes a “brand” is such a...
ways to increase ecommerce conversion rates
7 Proven Ways to Increase Ecommerce Conversion Rates
Increasing your e-commerce conversion rates is a critical part of making the most of your site traffic....
Digital Marketing: Adults-analysis-brainstorming
8 Skills A Digital Marketing Professional Needs to Succeed
A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It...
Facebook Ads that drive more traffic and sales
How to Optimize Your Facebook Ads to Drive More Traffic and Sales
If you’ve never tried Facebook ads before (or if you’ve tried and failed), you may be wondering how to...
Grow-your-small-business-Office-Wall-Symbol
5 DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS FAST ( SMALL BUSINESS HACKS)
Many small to medium-sized businesses wonder how they can leverage the power of online marketing to bring...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.