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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
Top 9 Virtual Phone Number Providers for Small Businesses
Styling CSS box-shadow effects in 3 ways
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Best 10 Websites to Register your Domain Name
The cost of SEO in Nigeria: True Pricing Revealed
dental marketing ideas for dentists
Dental Marketing ideas for Dentists
Let your Dental Office be found Online by your Target Patients Let’s face it. Many people fear you. Seventy...
crowd sourcing
Collaborating with the Crowd
In an age with such a constant and high-speed flow of information, timing and relevancy are vital to...
trust loyalty
7 Ways to Create Trust and Loyalty Online
Trust is an issue that decides whether a visitor becomes your client. The first impression of your business...
Building a Proper Online Marketing Ad Campaign in Nigeria
Building a Proper Online Marketing Ad Campaign in Nigeria
When creating your Ad campaign in Nigeria, it is important to build a proper Ad grid that will ensure...
WhySocialAds-Site
Why Social Ads should be part of your 2017 Marketing Strategy
I have a friend who, for lack of a better way to describe it, often resists technology. For at least five...
online marketing strategy
Online Marketing Strategy: Interactive Websites
To interact with your website visitors is very powerful in any website and digital marketing strategy....
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.