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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
Top 9 Virtual Phone Number Providers for Small Businesses
Styling CSS box-shadow effects in 3 ways
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Best 10 Websites to Register your Domain Name
The cost of SEO in Nigeria: True Pricing Revealed
Why your content marketing plan is failing terribly
Why your content marketing plan is failing terribly
Content is King. You need content to survive. If you don’t have a content marketing plan, you are...
Advertising Agencies in Nigeria
The Future of Advertising Agencies in Nigeria
Since the early days of advertising in Nigeria, the never-ending evolution of the advertising industry...
online-marketing
Top 6 Online Marketing Strategy for Business Owners
It is no news that online marketing plan is essential for every organization that aims at reaching millions...
Business-Transformation-Recruitment-Services-hp-slider
How digital marketing operations can transform your Nigerian business 
Making your product/service attract the attention of your prospective clients and customers has become...
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Advertising Agency Vs Creative Agencies
To answer the question, we first need to define both business models – The advertising agency (commonly...
5 Reasons why digital media marketing works in Nigeria
5 Reasons why digital media marketing works in Nigeria
  Digital Media Marketing is not a new trend, nor a strange term for Nigerian Businesses, it’s...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.