Menu Close

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
Read Article
Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
Read Article
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
Read Article
Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
Top 9 Virtual Phone Number Providers for Small Businesses
Styling CSS box-shadow effects in 3 ways
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Best 10 Websites to Register your Domain Name
The cost of SEO in Nigeria: True Pricing Revealed
Why you need to Level up your Landing Pages
Why you need to Level up your Landing Pages
When it comes to landing pages, the numbers are skewed. Landing pages do a staggeringly effective job...
Using Marketing Automation to Build a Steady Flow of Leads for Your Business
Using Marketing Automation to Build a Steady Flow of Leads for Your Business
For those not familiar with marketing automation, this is a method of using software (and tactics) to...
Your Website and Bedroom are more similar than you think
Do you know your website is similar to your bedroom? Imagine having no control of what visitors do in...
Affiliate Marketing in Nigeria That Works For your Business
Affiliate Marketing in Nigeria That Works For your Business
It used to be that everything was done on the computer, but now, with the introduction of mobile technology...
6 Online Lead Generation Best Practices For Local Businesses
6 Online Lead Generation Best Practices For Local Businesses
If you are a business owner struggling to find qualified leads, you are not alone! Many business owners...
Nigerian Business Growth and Traffic Generation using Weblinks
Nigerian Business Growth and Traffic Generation using Weblinks
Techniques to Grow your Backlinks for your Nigerian Website. 1. Guest posting Not a new approach, certainly....
1 20 21 22 23 24 49

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.