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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
The Best 10 Websites to Register your Domain Name
Styling CSS box-shadow effects in 3 ways
50 Google Ranking Factors for Nigerian Websites
The Future of Advertising Agencies in Nigeria
The Dos and Don’ts of Email Marketing for Fintech Companies
Mobile web design
10 reasons to redesign your Website
The technology is developing at the speed of light, and along with it, web and consumer behavior. Likewise,...
Google Adwords: Growing Your Nigerian Brand
Google Adwords: Growing Your Nigerian Brand
Most top brands with lots of searches on google make the unusually mistake of not bidding on their...
remarketing
REMARKETING: 4 good reasons to consider
Remarketing is using online display advertising to retarget visitors who have left your website to browse...
Internet Marketing in Nigeria 2016 Benefits
Internet Marketing in Nigeria 2016 Benefits
  I got a late call from a close friend of mine. Let’s call him Hassan. Hassan just found out that...
Google Analytics Goal Setting
Google Analytics Goal Setting: A Guide For Nigerian Businesses
Many Nigerian small businesses have no idea how they track their online statistics, most people just...
Social Listening: Learn what people are saying about your Nigerian Business
Social Listening: Learn what people are saying about your Nigerian Business
Social listening is about searching and monitoring the web app space to know what’s been said about...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.