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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
The Best 10 Websites to Register your Domain Name
Styling CSS box-shadow effects in 3 ways
50 Google Ranking Factors for Nigerian Websites
The Future of Advertising Agencies in Nigeria
The Dos and Don’ts of Email Marketing for Fintech Companies
Future of SEO
The future of SEO
The debate rages on. Is SEO dead? Should today’s marketers still put time and energy into building links? If...
SEO WSI Success
7 steps to certain SEO success
Increasingly search engines are doing a good job of delivering trustworthy, relevant results when people...
Google Adwords Huge Mistake Nigerian Companies Make
Google Adwords Huge Mistake Nigerian Companies Make
There’s a lot of attention being driven towards Digital marketing nowadays, and while most Nigerian...
blogs vs websites
Blogs vs Websites
Blogs are today’s online magazine that more and more people are turning to for their information. Businesses...
Ultimate Guide to Facebook Adverts that Converts
Ultimate Guide to Facebook Adverts that Converts
Facebook has grown to be more than just a social network for connecting people, for businesses. With...
SOCIAL MEDIA AUTOMATION
SOCIAL MEDIA AUTOMATION: SNIPLY TO AUTOMATE YOUR CONTENT MARKETING
In social media automation, content is king. No one disputes that, in today’s world the person who wins...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.