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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Digital Marketing in the Nigerian Banking Industry
Digital Marketing in Nigerian Banks: Powering Growth from Clicks to Conversions
In the ever-evolving landscape of Nigerian banks, the synergy between digital marketing and growth has...
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What SEO does for Nigerian Businesses
SEO for Banking and Financial Services to Boost Online Presence
In today’s digital age, establishing a strong online presence is...
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Lead generation strategies
11 Proven Strategies for Successful Lead Generation in Nigeria
Generating leads is a critical aspect of business growth and the Nigerian...
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What SEO does for Nigerian Businesses
SEO for Banking and Financial Services to Boost Online Presence
In today’s digital age, establishing a strong online presence is essential for the success of any...
Lead generation strategies
11 Proven Strategies for Successful Lead Generation in Nigeria
Generating leads is a critical aspect of business growth and the Nigerian market is rife with lead-generation...
Building a Proper Online Marketing Ad Campaign in Nigeria
The Best 10 Websites to Register your Domain Name
The cost of SEO in Nigeria: True Pricing Revealed
Styling CSS box-shadow effects in 3 ways
Inbound Marketing Series Part 3: Creating a Strategy
web design
Web design: should you be worried about your online presence
7 Reasons Why you should be worried about your web presence.   People are looking for You: In the times...
Why email marketing
Email marketing: Most affordable, most effective and highest ROI
What is Email Marketing Email marketing is a type of direct digital marketing that uses email as the...
Mobile Marketing means for your business
Mobile Marketing means for your business
Mobile Marketing Solutions Keep You Connected A potential customer waiting in line at the grocery store...
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WSI Wins 4 Awards in the Prestigious 2015 WMA MobileWebAwards
Three WSI Digital Marketing Consultants Earn the Company’s First Ever MobileWebAwards. Toronto, Canada,...
wsi-why-competition-is-good
Online competition: Why Competition Is A Good Thing
If you’re a business owner, or an employee who cares about your organization, you probably fret about...
wsi-gaining-edge-on-competitors
Secret Steps To Gaining An Edge On Your Competitors
One of our consultants, Peter Jasniewski, recently wrote a post painting competition as a good thing....
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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