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Sharpening your Business Edge with Competitive Analysis

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.
Competitive Analysis

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

Imagine you are an Army General preparing your forces for a big battle. Where do you start? Do you know where all the enemy lines are? How strong are your opponents’ forces? How many ground troops? Who supports them? There are many questions that need answers before you can develop a battle plan – and a winning strategy.

Today’s web reminds me of a battlefield. The battles fought in the digital minefields are real, the competitors are legitimate and the rewards of winning web wars are tangible.

The importance of a sound strategy and competitive research in the digital marketing world cannot be overestimated. Surprisingly, too many companies go into the battle without knowing anything about their competitors and, even worse, they sometimes commit to large budgets just to confront their assumptions with the real world, and end up flushing their hard earned marketing funds down the drain.

A much smarter approach is to analyze, prepare, and plan before the first marketing dollar is spent on a digital campaign. Preservation of marketing budgets focus on return on investment (ROI), and the creation of predictable strategies based on true competitor analysis, as well as a digital marketing plan leading to web victories, are the purposes of this whitepaper.

Digital marketing has revolutionized how businesses create and gain visibility, build and maintain their reputation, find new business opportunities, and cultivate long-term relationships with their audience. Digital marketing is recognized as the most cost-effective form of marketing with measurable ROI.

There are several reasons why a competitor analysis is crucial to a digital marketing strategy:

  • Markets and competitive landscapes always change
  • Players and people within specific industries change
  • There is a clear shift to a younger generation of decision makers familiar with digital marketing
  • Majority of purchasing decisions are based on previous online research
  • It is easy to adapt to change by adjusting your digital strategy to ever-changing requirements
  • Transparent tracking and measurement of marketing spend and results
  • Ability to target specific geographies and buyer personas

Simply put, a competitor analysis is your road map to a digital marketing plan that will help you win the web war.

If you need a Competitive Analysis Report for your business today, WSI will develop a detailed map of your competitors and strategies to step up your business game and start making your web presence an investment, not a running cost.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.