Menu Close
7 Game Changing Marketing Automation Trends for 2017

As brands spend increasingly more time and money on marketing in a digital world, companies like Netcore are coming up with better and more innovative ways to automate marketing.

Today, the marketing automation industry is worth about $5.5 Billion and drives lead generation and prospect nurturing globally as companies are encouraged to explore digital solutions.


Here are some insights on how this exciting industry is set to evolve in 2017:

  • Chatbots: The biggest marketing technology wave in 20 years.
  • Real-time Marketing: Driving conversations to increase ROImessaging-not-phone
  • Audience Targeting
  • Unified View of the Customer – Great customer experience begins with strong data


  • Analytics
  • Personalization – The difference between acting and ignoringtouchpoints
  • Rise of the Chief Digital Officers

Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication.

One of the largest Marketing Automation Solution Providers in India, Netcore was established in 1998 by Mr. Rajesh Jain, a dotcom billionaire. Netcore’s Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions.

Netcore currently has a presence in the Nigerian market with clients like Spectranet, Spar, VConnect and Interswitch. Partnering with WSI in the Nigerian market to deliver digital marketing solutions via cross-platform marketing communications solutions.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Don't stop the learning now!

Here are some other blog posts you may be interested in.

Tips On How To Create SEO-Friendly Content On Your Website
  You don’t have to shun out content for writing’s sake if you really want to make money...
Read Article
Marketing tools you must have on your website
In creating a website for your business, you should understand that the main purpose of a website is...
Read Article
Choosing the Right Color for your Website
85% of shoppers base their product purchasing decision on the product’s color. Looking for a way to increase...
Read Article

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.

Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

Open chat
Hello there, I'm Kayode
Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

Please tell us your name, and how we can help you today.