Marketing is key to Success of any business, and dental practice are no exception.
For Dental practice to grow, a single dentist should increase the number of patients that visits the clinic Monthly,and in order to attract new dental patients, a practice must offer a competitive product at competitive pricing along with convenience and quality services all backed by a solid marketing dental plan.
While trying to figure how to set a pace for your dental practice amidst competitors, you must understand the interplay of the SWOT Analysis, which is Applicable to every business.
- Strengths: What sets your dental practice apart from other dentists in your area? List every possible item that you can preserve and leverage to make your practice stand out from the competition.
- Weaknesses: What are the biggest patient beefs? Be honest with this list so you can recognize and deal with any obstacles.
- Opportunities: Where will practice growth come from? Evaluate each item to determine what you can take advantage of.
- Threats: Are there any issues your practice may have to anticipate, prepare for and defend against?
Once you have established where your dental practice is positioned, you’ll be able to determine which dental marketing ideas will help secure a successful future.
Here are marketing ideas to Attract new Patients for your dental Practices:
1.High Converting Websites:
Most dentists and marketers overlook this aspect,you could be getting 3,000 clicks per month on your site, but if you’re conversion rate is less than 1%, you are doing something wrong.
Your conversion rate should be at least 3%, and that’s because 3% is a realistic number. Now imagine going from a conversion rate of 1% to 3% virtually overnight.
You just went from getting only 10 new patients per month to getting 30 new patients per month. How much did that cost? It may $1,000 for a high-level firm to design a new site for you. which is not a bad ROI for you.
2. Regular Search Engine Optimization (SEO).
SEO is a practice that uses a multitude of tactics to keep your website in top search results for specific key terms such as ‘cosmetic dentist in Victoria Island” or “dental implants Ikoyi.”This is what makes it easy for people searching for dentist to see you.
As a dentist with a Responsive website, you need to invest in SEO because the two go hand in hand.click here to read how seo can be more beneficial to dental clinics.
3. Pay-Per-Click Advertising (PPC):
The biggest PPC platform is Google Adwords. For dentistry, the cost per clicks are pretty high, depending on how competitive it is in your area.
However, when you have a firm that knows what they’re doing, you can get very low cost per clicks and high conversions,which means you will maximize your Returns on Investment (ROI).
4. Social Media Marketing (SMM):
Social media marketing is very powerful when it is done properly,take note of frequent keywords properly.
You need to do more than just automate posts on Facebook every other day,do something unique. Have a personable background image, and be sure to use the different tabs that you can have on your page, such as photos, links, and more. The main goal with social media is to actually be active on the accounts you have.
Don’t create a Twitter account if you’re never going to post on it. Make sure you optimize your Google+ page. Google authorship is the next big thing, and it matters a lot.
Many times, your Google+ can rank on the local results, which is huge! When you search for someone’s company, notice how your Google+ photo and map display on the top right hand corner of the results page. This is simply amazing.
6. Retargeting:
The idea of retargeting has been around for almost 10 years, but it’s only become more viable to the public in the last three years.
Retargeting is this when you visit a website, cookies are then placed on your browser, and when you are on other websites such as Facebook, relevant ads are shown to you on those sites.
Notice when you browse that many of the ads are from websites that you’ve visited. that is retargeting, it is very powerful because of the relevancy.
People were already somewhat interested in you, and now you have a chance to show them an ad that can bring them back to your site.
