Social media is more than having a Facebook page Social media or Twitter profile for your business. it is a marketing tool that can break or make your online presence.
Social media communication has become the trend for many people looking to learn more about a brand or service before they make the decision to engage with that company.
Being ready to provide your patients with insightful information and customer support through social media channels gives them another level of confidence that they are dealing with the ideal Dentists.
Social media marketing goes beyond updates or tweets. You can use social media marketing for your dental practice as an addition to your complete online marketing strategy.
By Dominating the online communication, social media must be part of your marketing strategy,the idea is that social media should be a compliment to an already existing plan, not a stand alone feature.
Let’s look at two of the most powerful sites and how you can build your practice profile to start reaping the benefits of social media marketing today:
1. Facebook for Dentists:
Dental clinics can create Facebook pages to keep patients informed of their services. So as a dentist it is important to create a page for your practice to post about your services and other updates
You may also want to post links to articles or stories you find interesting, as well as add pictures, videos, and more. You can alert your current patients to your new Facebook page to start getting followers and as they start to “like” and “share” your content, their friends will see it and this will increase your reach even further.
2. Twitter for Dentists:
Twitter is another very popular social media site that can expand your reach to potential new patients and increase the traffic to your dental website.
You can use Twitter to post your latest thoughts, ideas, and activities – from the basic “Having a cup of coffee before heading into the office” to the more informative “We now offer Cosmetic Dentistry at our Ikoyi office. Stop by our site for more info:
The hashtags “ikoyi” and “cosmetic dentistry” will allow people looking for information on those topics to find your tweet.
There are millions of Twitter users out there who are not only posting their thoughts as well, but who are actively looking for people sharing similar ideas or offering the services they need.
3. Google+ For Dentists:
Google+ is Google’s answer to Facebook, their services are a powerful social media resource that dentists cannot ignore.
Its primary benefit is the way it positively influences Google search results. Google’s social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks’ integrated search results.
One of the key features of Google+ is “Circles,” which are simply groups that contain your contacts. Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals.
Start Marketing your Practice on social media Today
