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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
The Best 10 Websites to Register your Domain Name
Styling CSS box-shadow effects in 3 ways
The Future of Advertising Agencies in Nigeria
50 Google Ranking Factors for Nigerian Websites
5 Tips To Help You Optimize Effective Call-To-Action
How to get $0.01 on Facebook Ads for Nigerian Advertisers
Why You Should Focus More On Facebook Ads In 2020
Facebook advertising is the most cost effective any brand should focus on because it is cheaper compared...
Inbound Marketing PPC
How To Use PPC To Drive More SEO Traffic To Your Website
PPC campaigns are a great way of driving quick results but its not the only way digital marketers can...
SEO mistakes to avoid
5 Deadly SEO Mistakes To Avoid In 2020
SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance...
Email Marketing Tips
10 Best Email Marketing Tips For Sales
Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one...
5 DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS FAST
Five Social Media Marketing Strategies That Work And Convert
Marketing on social media is quite different from traditional marketing. In 2018 alone, $74 billion were...
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Four Great Tools To Help Improve PPC Ads
Every digital marketer wants to reach the top position on the search engine results. However, if you’ve...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.