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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
Marketing Automation
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
August 21, 2025
| 5 minutes to read
Introduction: A New Era for Financial EngagementFor decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
Marketing Automation
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
30 July, 2025
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Business StrategyecommerceLead GenerationMarketingSearch Engine OptimisationWebsite Development
Why Nigerian Businesses Need the Right Website
22 July, 2025
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
Marketing Automation
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
July 30, 2025
| 5 minutes to read
The Impact of Customer Engagement on Customer Retention: What Konnect Insight RevealsIn today’s competitive...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Business Strategy
Why Nigerian Businesses Need the Right Website
July 22, 2025
| 5 minutes to read
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
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Digital Marketing in the Nigerian Banking Industry
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Digital Marketing in Nigerian Banks: Powering Growth from Clicks to Conversions
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In the ever-evolving landscape of Nigerian banks, the synergy between digital marketing and growth has...
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SEO for Banking and Financial Services to Boost Online Presence
June 30, 2023
| 10 minutes to read
In today’s digital age, establishing a strong online presence is essential for the success of any...
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Lead generation strategies
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11 Proven Strategies for Successful Lead Generation in Nigeria
June 07, 2023
| 6 minutes to read
Generating leads is a critical aspect of business growth and the Nigerian market is rife with lead-generation...
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Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
June 06, 2023
| 8 minutes to read
In today’s competitive business landscape, staying relevant and capturing the attention of your...
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Enhance Customer Engagement
Content Marketing
4 Content Marketing Strategies to Boost Customer Engagement in the Fintech Industry
May 30, 2023
| 11 minutes to read
In a world driven by technological advancements and digital transformations, the financial technology...
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SEO and PPC for businesses
Search Engine Optimisation
SEO and PPC: Which is Better for Small Businesses in Nigeria
May 25, 2023
| 12 minutes to read
The ongoing debate between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) rages on, with small...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.