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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

How-to-write-a-winning-SEO-proposal
How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)
Learn how to craft a winning SEO proposal with our insightful blog post. Download our free SEO proposal...
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Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising,...
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Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed...
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Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising, are essential for companies...
Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed to engage potential customers...
The cost of SEO in Nigeria: True Pricing Revealed
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Future of Advertising Agencies in Nigeria
How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)
Enhancing Mobile Banking Apps
Enhancing Mobile Banking Apps User Experience with Digital Marketing: 5 Strategies for Success
Mobile banking apps have become an essential part of our daily lives. They offer convenience, security,...
Content Marketing Plan for Your Bank
Creating a Winning Content Marketing Plan for Your Bank: Best Practices
What do banks and Netflix have in common? They both rely on the power of engaging content to attract...
Email Marketing for Fintech Companies
The Dos and Don’ts of Email Marketing for Fintech Companies
It’s no news that the fintech industry is bringing in huge innovations at an accelerated rate. For instance,...
Future of Graphic Design in Digital Marketing
The Future of Graphic Design in Digital Marketing
Graphic design is a way of communicating with your target audience, and that is why it is also known...
Digital Marketing Mistakes FinTech Startups Make
The Biggest Digital Marketing Mistakes FinTech Startups Make and How to Fix Them
The landscape of financial technology (FinTech) is constantly growing, especially in Nigeria. Startups...
SEO Strategies for Fintech Companies
5 Must-Have SEO Strategies for Fintech Companies in Nigeria
In today’s digital age, having a strong online presence is essential for any business to thrive....
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.