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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

How-to-write-a-winning-SEO-proposal
How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)
Learn how to craft a winning SEO proposal with our insightful blog post. Download our free SEO proposal...
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Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising,...
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Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed...
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Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising, are essential for companies...
Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed to engage potential customers...
The cost of SEO in Nigeria: True Pricing Revealed
9 Marketing Strategies for Real Estate Businesses in Nigeria
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
4 Creative Ideas for your Dental Practice In Nigeria
Leveraging Omnichannel Marketing To Increase Customer Lifetime Value
Defining and Clarifying Your Value Proposition In Your Copy Headline
Defining and Clarifying Your Value Proposition In Your Copy Headline
Creating a headline that communicates your value proposition is a key part of any successful marketing...
How Good Design Can Affect Your Digital Campaign
How Good Design Can Affect Your Digital Campaign
According to  Interactive Design Foundation, ‘Graphic design is the craft of creating visual...
Writing Better Emails
23 Tips For Writing Better Emails In Your Email Marketing Campaigns
Whether you are a marketer who is looking at writing better emails, growing your email list, and increasing...
benefits of using google my business
How to utilize the power of Google My Business for your brand
Google My Business is an online tool that helps you to create and manage your business listing on Google...
Refreshing your Content Strategy
Refreshing your Content Strategy for Maximum Effectiveness
Having a solid content strategy is important for every business owner.  Whether you are creating...
Create Content for Customer Problems
How to Create Content Around your Customers' Core Problems
You are probably aware that your target audience is fed up with your ads and sales content, which is...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.