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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed to engage potential customers...
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Importance of Local SEO for small businesses and how to set it Up
Importance Of Local SEO For Small Businesses And How To Set It Up
Introduction A robust online presence is indispensable for businesses...
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4 key digital marketing trends
Stay Ahead: 4 Key Digital Marketing Trends for 2024
Introduction The digital marketing landscape is constantly evolving,...
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Importance of Local SEO for small businesses and how to set it Up
Importance Of Local SEO For Small Businesses And How To Set It Up
Introduction A robust online presence is indispensable for businesses of all sizes. However, local...
4 key digital marketing trends
Stay Ahead: 4 Key Digital Marketing Trends for 2024
Introduction The digital marketing landscape is constantly evolving, and it’s crucial for businesses...
The cost of SEO in Nigeria: True Pricing Revealed
The Best 10 Websites to Register your Domain Name
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
9 Marketing Strategies for Real Estate Businesses in Nigeria
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Conversational marketing, A game changer.
Conversational Marketing, Chatbots, and Unique Customer Experience: A Game Changer!
Introduction Not too far ago, artificial intelligence was an ambitious notion with many doubters. However,...
Essential Components a Business Website Must Have
7 Essential Components of a Website
Successful businesses have a few elements in common, regardless of their field. Currently in the 21st...
Styling CSS box-shadow effects in 3 ways
Nowadays, it’s not enough that a website does its function — it has to take the viewer on a voyage, an...
Importance of WordPress managed by professionals
Importance of wordpress websites managed by professionals
WordPress theme and plugin conflicts can be messy Accounting for ever changing CMS. Updates may require...
Best 10 Websites To Register Your Domain Name
The Best 10 Websites to Register your Domain Name
It is difficult to pick from a large range of websites to register your domain name. So what then is...
Best images for your website - Windows
The three best types of images for your website
In visual storytelling, you’ll generally utilize three different types of pictures: indexical images,...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.