Menu Close

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

How-to-write-a-winning-SEO-proposal
How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)
Learn how to craft a winning SEO proposal with our insightful blog post. Download our free SEO proposal...
Read Article
Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising,...
Read Article
Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed...
Read Article
Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising, are essential for companies...
Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed to engage potential customers...
The cost of SEO in Nigeria: True Pricing Revealed
Brand Revamp for Small Businesses: A Comprehensive Step-By-Step Guide
9 Marketing Strategies for Real Estate Businesses in Nigeria
How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)
4 Creative Ideas for your Dental Practice In Nigeria
Create a Landing Page that Converts
How to Create a Landing Page that Converts: A Web Developer's Guide
As a web developer, you understand the importance of creating landing pages that convert visitors into...
Mobile Content Marketing
Mobile Content Marketing: 7 strategies for 2023
In the race for audience and growth, mobile content marketing will continue to be one of the top trends...
Why Copywriters are still important
Why Copywriters are still important to your Fintech Brand Amidst the AI Revolution
The rise of artificial intelligence (AI) has changed the way we think about marketing and communication....
Why your brand needs a website
Why your brand needs a website
Web design is one of the key drivers of business growth in today’s rapidly evolving digital and tech-savvy...
Mistakes Social Media Marketers Make
5 Mistakes Social Media Marketers Make
Increased brand awareness was cited as the primary goal of social media marketing by 90% of the firms...
Website Maintenance is Critical For Your Business
Why Website Maintenance is Critical For Your Business
Everybody is conversant with the saying, “first impressions last!” In today’s constantly evolving digital...
1 3 4 5 6 7 48

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.