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Designing for Social Media: How to Create Compelling Visual Content for Your Channels

David Ogundare

How to Create Compelling Visual Content

David Ogundare

Social media has revolutionized the way businesses connect with their customers. With millions of people using social media platforms every day, it’s a great way to reach a large and engaged audience. However, with so much content being posted on social media, it can be difficult to stand out from the crowd. This is where How to Create Compelling Visual Content comes in. By implementing the right design practices such as color schemes, fonts, engaging imagery, and videos, you can create social media content that will grab your audience’s attention and keep them engaged. Whether you’re a small business owner or a social media manager, learning How to Create Compelling Visual Content will help you enhance your online presence and grow your following.

This post will provide you with tips on how to create compelling visual content for your channels. We’ll cover everything from the importance of branding to the different types of visual content you can use and also best practices for different social media channels.

Understand Your Audience and target market

The first step in creating compelling visual content for social media is to know your audience and target market. It is a group of people most likely to take an interest in your product or service. Your social media target audience shares common traits, such as demographics, behavior, and location and it is very expedient for you to understand what they like, and what kind of content they engage with. Once you have this information, you can create content that resonates with them. 

For instance, if you are targeting younger audiences, you may want to use bright colors, bold fonts, and trendy designs. On the other hand, if your audience is more mature, you may want to use more subtle colors, elegant fonts, and classic designs. 

Related: The Future of Graphic Design in Digital Marketing

With this foundation, let us dive into how to create compelling visual content for your channels.

1. Understand the platform

Different social media platforms have different functions, arrangements, algorithms, image pixel sizes, and so on. I believe the first key to creating compelling visual content is to understand the platform you are posting on. Instagram, Facebook, Twitter, and LinkedIn have their specifics. If you do not understand the platform and how your target audience behaves on the platform, you might be missing out on capturing their attention.

2. Use High-Quality Images and Videos

Social media is a visual medium, and the quality of your images and videos can make a significant difference in the engagement levels of your content. Low-quality images and videos can make your brand appear unprofessional and decrease engagement. Ensure that your images and videos are high-quality and visually appealing. You can use a professional camera, hire a photographer or videographer, or use high-quality stock images and videos. There are a lot of free stock images and video websites like PexelsPixabay, and so on.

3. Employ Graphics

Graphics are a great way to present information in a visually appealing way. They’re highly shareable and can help to increase engagement on social media. It also helps to visualize your visual storytelling When creating graphics for social media, it’s important to keep the following tips in mind:

  • Use clear, easy-to-read fonts: Make sure that your fonts are clear and easy to read. Avoid using complicated or hard-to-read fonts.
  • Use bright, bold colors: Bright, bold colors can help your graphics stand out on social media.
  • Keep it simple: Don’t try to cram too much information into your graphics. Keep it simple and focused on your message.

4. Make Your Content Shareable

Social media is all about sharing, and you want your content to be shareable. You can make your content shareable by adding social sharing buttons to your posts, creating content that is easy to read and understand, and using a consistent style throughout your channels. You can also encourage your followers to share your content by running contests, offering incentives, and using hashtags. These strategies can help increase your reach and engagement levels.

Related: How to Create a Landing Page that Converts: A Web Developer’s Guide

5. Use Colors Strategically

Colors can have a significant impact on how people perceive your brand and content. Different colors evoke different emotions, and you can use this to your advantage when designing for social media. For instance, blue is associated with trust and reliability, while red is associated with passion and excitement. Yellow is associated with happiness and optimism, while green is associated with nature and growth. Use colors strategically to evoke the right emotions in your audience. I recommended design seeds and lol colors for color inspiration. 

6. Keep It Simple

Social media users have short attention spans, and you need to grab their attention quickly. Keep your content simple and easy to read. Use short sentences, bullet points, and subheadings to break up your content and make it more readable. You should also avoid using too many design elements, as this can make your content look cluttered and confusing. Keep it simple, and your audience will appreciate it.

7. Use Consistent Branding

Consistent branding is essential for building a strong brand identity. Use the same colors, fonts, and design elements across all your social media channels. This will help your audience recognize your brand and content quickly. Consistent branding can also help you build trust with your audience. If your branding is consistent, your audience will perceive your brand as more professional and reliable.

8. Be Creative

Finally, don’t be afraid to be creative. Social media is a platform for creativity, and you can use it to showcase your brand’s personality and uniqueness. Use creative designs, witty captions, and engaging videos to capture your audience’s attention.

Related: Creating a Winning Content Marketing Plan for Your Bank: Best Practices

Conclusion

The use of creative visuals for your social media channels cannot be overemphasized. It is important to understand the social media platform and use high-quality images to create unique graphics that will compel your audience to be glued to your visual content.

You can also use social media to experiment with new ideas and see what works best for your brand. Don’t be rigid. Try new visual arrangements, and explore creative visual options. Your target audience has varying tastes at any point in time. You must be available also to give them what they want. 

If you cannot work this out on your own, you can reach out to Wsiaxon to create visually appealing digital marketing content for you.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.