Menu Close

Maximizing Website Accessibility: A Guide for Web Developers

Idris Yusuf

WSI, Frontend Developer
Maximizing Website Accessibility

Idris Yusuf

WSI, Frontend Developer

Maximizing Website Accessibility should be a top priority for web developers. As a web developer, your primary goal is to create websites that are not only visually appealing but also user-friendly. However, it’s essential to consider that not all users have the same capabilities when it comes to browsing the web, especially users with disabilities. In this comprehensive guide, we’ll cover everything you need to know about Maximizing Website Accessibility and how to make your website accessible to all users, regardless of their abilities.

Introduction

In today’s world, where everything is becoming increasingly digital, website accessibility is more important than ever. According to the World Health Organization (WHO), over 1 billion people have a disability, and many require accessible websites. Moreover, various countries have legal requirements for website accessibility, and failure to comply can lead to significant penalties. As a web developer, it’s your responsibility to ensure that your website is accessible to all users, regardless of their capabilities.

Understanding Website Accessibility

Website accessibility refers to designing websites that people with disabilities can easily use. Disabilities affecting a person’s ability to use a website include vision, hearing, motor, and cognitive impairments. When websites are not accessible, users with disabilities may face significant challenges, such as difficulty navigating the site, understanding the content, or interacting with different elements.

As a web developer, you must understand the challenges users with disabilities face when using websites. By designing accessible websites, you’ll make it easier for these users to access the content and interact with the site’s elements. Moreover, designing accessible websites provides many benefits, such as increased usability, improved SEO, and a better user experience.

Related: How to Create a Landing Page that Converts: A Web Developer’s Guide

Designing Accessible Websites

Designing accessible websites involves following specific guidelines to ensure all users can access and use the site’s content and functionality. Some of the guidelines include the following:

1. Using proper heading structure

Using proper heading structure is essential for website accessibility. It helps users with vision impairments navigate the site and understand the content better. As a web developer, you should use H1, H2, H3, and other header tags appropriately to provide structure to the content.

2. Providing alternative text for images

Images play a critical role in website design, but they can be challenging for visually impaired users. To make images accessible, you should provide alternative text that describes the image’s content.

3. Ensuring color contrast

Color contrast is crucial for users with visual impairments to distinguish between different elements on a website. As a web developer, you should ensure that the color contrast between text and background meets the Web Content Accessibility Guidelines (WCAG) 2.1 requirements.

Related: Why Website Maintenance is Critical For Your Business

4. Keyboard accessibility

Keyboard accessibility is crucial for users with motor impairments who cannot use a mouse. As a web developer, you should ensure users can navigate the site using only a keyboard.

5. Assistive technology

Assistive technology such as screen readers, speech recognition software, and braille displays can help users with disabilities access website content. As a web developer, you should ensure your website is compatible with assistive technology.

6. Use Aria landmarks

ARIA landmarks offer a novel means of constructing accessible and engaging web applications as defined by the W3C Accessible Rich Internet Applications specification. One of the simplest gateways to the world of ARIA is through its landmark roles. By inserting an HTML attribute denoting one of the eight available roles (e.g., role=”navigation”, role=”main”), visitors can jump directly to that section of the page with a single keystroke. Another option is to utilize HTML semantic elements that align with the previous ARIA roles. For further guidance, please refer to the UW Accessible Technology page’s guide on Providing Structure in Web Pages and Documents.

7. Respect White Space

It is important to consider the allocation of white space in any written content. Generous use of space between lines and blocks of text can positively impact the ease with which users can scan text horizontally, as well as enhance the overall legibility of the content.

8. Test pages on mobile devices

As the number of users accessing the internet through mobile devices such as phones and tablets continues to rise, it is imperative to account for their needs, including those with disabilities. To ensure maximum accessibility, conducting comprehensive testing of your website on mobile devices is crucial. This will enable you to identify and address potential accessibility issues on such platforms.

Related: Enhancing Mobile Banking Apps User Experience with Digital Marketing: 5 Strategies for Success

Testing and Maintaining Accessibility

Once you’ve designed an accessible website, it’s essential to test it to ensure that it meets accessibility standards. Some tools and techniques for testing website accessibility include automated, manual, and user testing. It’s also essential to maintain the accessibility of the website over time by keeping up with changes in accessibility standards and technology.

We will now discuss some tips and tools for testing and maintaining accessibility for web developers.

1. Use Automated Testing Tools

Automated testing tools can help web developers identify accessibility issues in their websites quickly. These tools can scan a website and provide a detailed report of accessibility issues, including missing alt tags, color contrast issues, and missing form labels. Some popular automated testing tools include WAVE, Axe, and Google Lighthouse.

2. Conduct Manual Testing

While automated testing tools can help identify accessibility issues, they may not catch all issues. Manual testing involves using assistive technologies like screen readers and keyboard-only navigation to test your website’s accessibility. This method allows you to simulate the experience of users with disabilities and identify accessibility issues that automated tools may miss. Here are some manual testing techniques you can use:

  • Use a screen reader to navigate your website.
  • Navigate your website using only the keyboard.
  • Adjust your browser settings to simulate various vision impairments, such as color blindness or low vision.
  • Use voice recognition software to interact with your website.

3. User testing

User testing involves testing your website with people who have disabilities. It is the most effective way of testing website accessibility because it involves real people with disabilities using your website. It can identify accessibility issues that automated and manual testing cannot detect.

Related: Why your brand needs a website

Conclusion

In conclusion, website accessibility is a legal requirement in many countries and crucial to creating an inclusive and user-friendly web experience. As web developers, we have the power to create websites that can be accessed and used by all individuals, regardless of their abilities.

By following the guidelines for designing accessible websites, ensuring keyboard accessibility, and regularly testing and maintaining accessibility, we can ensure that all users have equal access to information and services on the web.

Also, for learning more about website accessibility and staying up to date with best practices, check out the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI) website. It offers guidelines, tutorials, and training programs. Other resources include online courses, blogs, and online communities. It’s essential to stay up to date with best practices for designing websites accessible to all users.

At WSI Axon, we believe in creating websites that are visually appealing and highly accessible to all users. Our expert web developers and designers are committed to creating websites that comply with accessibility standards and provide an exceptional user experience.

If you need help creating an accessible website, contact us at WSI Axon today. We can provide the guidance and tools you need to make your website accessible to all users. Let’s work together to create a more inclusive web for everyone.

FAQs:

  1. Why is website accessibility important: Website accessibility is important because it allows everyone to access and use websites, regardless of their abilities or disabilities. By designing and developing websites with accessibility in mind, you can ensure all users have equal access to information and services.
  1. What are some common disabilities that can affect website accessibility: Some common disabilities that can affect website accessibility include visual impairments, hearing impairments, mobility impairments, and cognitive impairments.
  1. Are there any legal requirements for website accessibility: Yes, there are legal requirements for website accessibility in many countries, including the United States and European Union. These laws require that websites be accessible to people with disabilities, and failure to comply can result in legal action.
  1. How can I test my website for accessibility: You can use many tools and techniques to test your website for accessibility, including automated tools, manual testing, and user testing. It’s important to test your website regularly to ensure continued accessibility.
  1. Where can I learn more about website accessibility: Many resources are available for learning more about website accessibility, including the Web Content Accessibility Guidelines (WCAG), which provide detailed guidelines for creating accessible websites. You can also consult with accessibility experts and attend accessibility conferences and events to stay current with best practices.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Don't stop the learning now!

Here are some other blog posts you may be interested in.

Responsive website design
Why Responsive Website Design is Critical for Digital Marketing Success
As businesses increasingly rely on their online presence to reach customers, having a well designed responsive...
Read Article
Create a Landing Page that Converts
How to Create a Landing Page that Converts: A Web Developer's Guide
As a web developer, you understand the importance of creating landing pages that convert visitors into...
Read Article
Why your brand needs a website
Why your brand needs a website
Web design is one of the key drivers of business growth in today’s rapidly evolving digital and tech-savvy...
Read Article

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.