Real estate marketing in Nigeria has become very competitive, there are several factors that separate good from best. And if you are going to overcome your competition you need strategies that ensure you stay ahead.
Here are a few strategies you can adopt to grow as a real estate sales person
Promote the perception of ability
A salesperson’s perception of ability is only as strong as their worst critic’s opinion of them. Focus on providing something awesome, gently ask the clients who love you the most to get the word out for you, and wait.
Your awesomeness will sell itself, in time.” In addition to working hard and establishing a solid online reputation, you can leverage your perception through public relations efforts, whether it be speaking at an industry event, writing a column for a local business journal, or sharing a case study that is relevant to the community’s economic development efforts.
Create S.M.A.R.T. goals (specific, measurable, attainable, relevant, timely)
It’s a phenomenon that has plagued the world of sales people, those that are successful tend to create S.M.A.R.T. goals. This surely holds true for real estate professionals. By formulating goals that are specific, measurable, attainable, relevant to the business, and timely, S.M.A.R.T. goals are more quickly realized and achieved.
Be consistent
To establish sound relationships you need to be very consistent towards your marketing efforts. having achievable targets helps a lot to build consistency towards a goals that your chasing as a real estate salesman. Online marketing helps you direct your marketing channels towards a particular platform and be consistent with that platform for driving the results you have planned out.
Possess or develop core abilities
It is important that a real estate salesperson possess certain core abilities as a prerequisite to doing business in that they understand not just the products and services they are selling, but the environment in which they are conducting business, as well as the needs and wants of their customers.
A real estate salesperson must, at the very least, have the financial wherewithal, business acumen, and understanding of the legal landscape of real estate industry in order to handle a variety of multi-faceted, complex, and multi-party interactions both efficiently and effectively.
Cultivate the right relationships
This one speaks for itself. Whether your goal as a real estate professional is to sell more properties, represent more buyers, gain additional market share, or be a resource to the community at large – make sure you’re spending time formulating the types of relationships that lend themselves to accomplishing such objectives.
Focus on being productive, not busy
There are brokers who talk about doing things and then there are brokers who get things done. Spend your time accomplishing goals and objectives, resolving issues, and being proactive as opposed to filling in extra time with distractions, unnecessary meetings that do not affect your bottom line, or activities in general that do not tie in with your overall strategy.
Find ways to efficiently match buyers and sellers
LinkedIn marketing is one of the best platforms out there for connecting with top executives and business owners who are interested in real estate property specifically for their businesses and their offices as well. other online platforms include Loopnet.com, Costar.com and your website.
Create an inbound marketing plan
For brokers who rely on cold calling, direct mail, and newspaper advertising, the audience for such messaging is quickly slowing down. Much more effective than an outbound marketing strategy is an inbound marketing plan where business flows in to you based on the information and resources you put out to the world so that people can find you, whether it be through establishing a blog or Twitter account, joining a specific LinkedIn group, or formulating a social media strategy in general.
There are numerous marketing platforms that can be used for a real estate sales person, ensure you use the few strategies to build your marketing strengths and grow your real estate brand beyond face value.
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