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Digital marketing is one of the most lucrative industries in the modern world. With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing.

Check out these 5 must-have skills to keep you relevant in the ever-changing digital industry.

1. Communication & Writing Skills

Digital marketing is essentially a subset of communications. Whether you write emails, design graphics, create videos or write ads, you’re communicating an idea to a group of people. These are one of the most important skills of the digital age. Every digital marketer at some point needs to learn how to convey thoughts through writing. Captions, descriptions, blog posts, titles are just some of the things digital marketers might need to write. It’s very important to be able to express yourself via text or words. To improve this skill, practice getting thoughts out of your head by writing them down or telling another person. Avoid lacing your words with too much jargon or buzzwords when you share ideas.

2. Creativity

Digital marketers are required to have some level of creativity. Creativity is needed because consumers today can easily spot adverts from a mile away. Consumers can tell when they’re being sold to and tend to ignore ads(read: Ad blindness). It’s important to constantly come up with new ways to sell ideas to your target audience — especially if you’re working at a young company and are working with a small budget

3. Critical thinking 

A digital marketer must be able to tackle problems, think critically and come up with practical solutions to solve those problems. Many times problems arise either at the beginning of a campaign or at the middle or even about the end. Selling products and services online is a problem in itself and you’re required to come up with innovative ways to solve such problems. when you manage campaigns and you’ll be required to provide on-the-go solutions for them.


4. Learning

Have you heard the adage that says “the day you stop learning you begin to die”?. You can’t stop learning. Learning is perhaps the most important skill on this list. Marketers in the digital age must be willing to unlearn what they know and learn new things. As digital platforms make rapid changes to algorithms and content types, digital marketers are required to adapt to these changes. We must also adapt to consumers as they develop new content consumption habits

5. Design

A good digital marketer should have an eye for design. Understanding the basic principles will help you remain always at the top of your game because your visual will be pleasing and engaging. You don’t need to be a design guru or an expert. However, you should just be able to identify basic elements of design when you create content or sell ideas — especially because visual content is at the core of social media platforms today.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.

Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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